WordPress SEO Consultant

Common WordPress SEO Services include:

• Optimising pages and setting target keywords
• Customising titles and descriptions
• Improving the use of page headings
• Improving keyword coverage and semantic keywords in content
• Improving URL structure
• Preventing Canonical / Cannibalisation Issues
• Conducting page level SEO analysis
• Keyword research
• Optimsing your WordPress themes
• Content optimisation
• Setting up Google analytics and Google Search Console
• Image optimisation
• Page Speed Optimisation
• SCHEMA
• Managing crawlability
• Internal linking
• Navigation
• Configuring SEO Plugins such as Yoast SEO Configuration / Rank Math Configuration

and more.

Each website is unique, so the SEO process for each website will vary, in general I will:

• Assess your website, content, target audience, theme and configuration
• I will propose the most relevant SEO plugin for your website to help make your wordpress installation SEO friendly
• Install and configure the plugins to make sure they are connected, up to date, pulling in data and are functional from pages to posts to categories.
• Set up search console
• Configure sitemaps
• Configure other site specific tags from robots.txt to HREFLANG tags (foreign versions of your website)

As a highly experienced SEO consultant, I offer a full hands off SEO service that will see me optimise your website without you having to worry about the technicalities. Unlike some SEO experts, I optimise based on what search marketplace indexes require whether that remains plugin compliant or not.

Whilst I usually set up plugins to assist with the optimisation of pages and posts, I also run your wordpress website through a number of third party tools to assess quality, relevance, content performance and other key factors that can impact on the organic performance of sites.

WordPress SEO generally consists of:

• Assessing the current websites target audience, design and setup
• Setting up general WordPress SEO configuration such as sitemaps, robots.txt, crawl directives, tags and more
• Installing a dedicated search engine optimisation plugin such as Yoast or Rank Math
• Configuring the plugins master settings to block default URLS, categories and other configurations supported by WP
• Making sure only value content / pages and media is indexable
• Keyword research and interest topic analysis
• Specifiying target keywords page by page
• Preparing a content brief page by page to improve content relevance for searching end users “referred to as intent)
• Performing content optimization
• Setting up or gaining access to Google Search Console
• Implementing new content page by page to increase content relevance scores in InLinks and Surfer SEO
• Improving general ranking factors
• Improving SEO efforts by properly structuring content on the page and using the correct headings on a page
• Optimising images
• Onward SEO testing

Some of the most common SEO factors for any WordPress SEO campaign include:

Implementing On Site SEO for WordPress

On Site SEO for wordpress looks at the opportunities to improve the construction of your websites theme to improve organic performance. As part of a strategy, on site SEO will typically include:

• Checking your WP Install
• Installing SEO plugins
• Configuring titles, descriptions, meta
• Setting canonical tags, dealing with cannibalisation and canonicalisation
• Blocking irrelevant wordpress pages from being indexed
• Using keywords in the right manner in titles, descriptions, header and text content
• Optimising WordPress Permalinks and Slugs
• Setting up WordPress Robots.txt and Sitemaps
• Making sure your wordpress website loads fast and meets good core web vital scores
• Optimising images and alt attributes
• Making sure URLS are consistent (www vs non www, http vs https)

Basically, this will address ALL required areas for SEO best practices on your website.

Once your website is technically sound and that there aren’t any underlying WordPress SEO issues remaining then we’ll move on to the content production phase.

Premium Content Creation

Well written, professional and emotive content can work to help your website to rank higher in search results.

WordPress SEO and content optimisation will include:

• Assessing what content does perform in google search console
• What content does not perform in search console by looking at impression and click performance
• Applying SEO knowledge to run poor performance content through content analysis tools such as Surfer and Inlinks
• Getting content professionally rewritten for your wordpress website
• Adding appropriate internal links and meta data
• Grammar checking / spell checking
• Sentiment checking
• Proofing

Once content for your website has gone through checks and approval, it’ll be uploaded and scored to make sure it meets the requirements set out by content analysis tools.

As a specialist wordpress SEO consultant, I also offer full SEO for Woocommerce setups. If you are running a webshop using woocommere I can provide a complete optimisation solution making sure your site goes through a thorough SEO audit before being configured to meet best practices.

I can help with the optimisation of Woocommerce product listings, categories, keywords and content, meta data and product SCHEMA.

If you want to increase traffic to your eCommerce website then look no further.

As your WordPress SEO Consultant for Woocommerce:

• I can configure and optimise your webshop
• I can configure URLS, Slugs and Category Layering
• I can prevent canonical issues in Woocommerce
• I can configure product categories to use static URLS and show static content
• I can configure products to utilise SCHEMA / Stuctured data
• I can make sure that your woocommerce setup is optimised for better search engine rankings

Because I am a highly experienced wordpress freelancer who knows how to amplify organic traffic and rankings. 

As of 2021 I have optimised over 1000 WP installations and delivered an average of 220% organic increases within the first 12 months of being commissioned / contracted.

I am recognised as one of the best SEO consultants in the UK having worked on small, medium and large brand accounts & transactional websites.

My portfolio of SEO extends to Woocommerce driven websites where I’ve been able to achieve increased conversions, traffic, sales and ultimately ROI.

There are thousands of plugins & hundreds of SEO plugins that can be used to help beginners or novices to optimise their website to a limited degree.

The biggest problem with using a plugin is that for most search engine marketing campaigns, it’s just not enough.

Plugins generally work to deal with specific areas of SEO in isolation, for example, Yoast can help provide basic website configuration and a traffic light scoring system for use of keywords – it can’t however get to the bottom of user intent, content placement, topical relevance, breadth, and depth.

Some of the most commonly used WP SEO Plugins include:

YOAST

Yoast is a plugin used by SEO agencies, consultants as well as novices, website owners and juniors who want an easier view of their landing page “SEO” value. It provides basic configurations and advanced configurations depending on what version you use (Free or Premium).

Yoast can help deal with basic issues around duplicate content, tag pages, automated meta data population, control of category and tag URLS, canonical tags and more.

Yoast is great for clearing out basic issues from your WP website and making sure Google & other search engines alike can crawl, index and understand the architecture of your website.

Yoast can also deal with crawling permissions for different URL / Slugs and Taxonomies, sitemap generation, robots.txt configuration, search console verification, keyword to content evaluation and page level crawl directives.

RANK MATH

Rank math is a later contender to the search engine optimisation party. Having originated from 2018 onwards, Rank Math has quickly become the SEO Plugin of choice for more intermediate SEOs specialists who prefer a wider range of functionality.

With added features to build out SCHEMA, a more in-depth content evaluation tool, integration of Google trends and automated aggregation of search console data – Rank Math is more of a professional plugin for improving WP SEO performance.

Because we’re highly experienced, result-driven specialists with an endless portfolio of successful content marketing campaigns that delivered REAL TRAFFIC, REAL GROWTH, REAL RANKINGS and most importantly, a return on investment.

We cut the waffle and the guff that surrounds content marketing – the plan is to create, engage, market and repeat with your bottom line at the forefront.

We’ll cement your brand as an authority in your niche, driving up content engagement from organic, paid, social, direct and referral channels.

Our extensive SEO expertise coupled with social media ads, boosting, digital PR and a massive breadth of connections means your content can go from 0 visibility to booming in no time at all.

If your business is being left behind in the dust by competitors & your business goals for 2021 include growth then contact us – get in touch today, we’ll drive your brand awareness through the roof.

SEO Results Delivered For Clients

Daniel Foley has delivered substantial results for businesses across a whole variety of different business verticals/niches from finance and healthcare through to education, home improvement, manufacturing and more.