Search engine optimisation

London SEO Agency

All the search engine optimisation your business needs without the costs associated with SEO agencies.

Looking for an SEO Agency for your business?


Daniel Foley founded Assertive, one of London’s leading SEO agencies. The purpose was to help companies of all different sizes to get more traffic and business from the internet.

With a surge in digital searches (both on Desktop and Mobile)  there has never been a more important time to rank in Google for relevant keywords be it for products, services, consultancy or information.

So, if you are looking for London SEO Services, look no further – Daniel Foley’s SEO agency Assertive Media can help drive more rankings, more traffic and more business.

We’ll analyse your companies existing online presence/visibility to ascertain what is required from us to get you ranking.

Whether you are looking for a localised, national or international SEO campaign – we can help.


SEO Results Delivered For Clients


Daniel Foleys London SEO company Assertive has delivered effective results for organisations & governments across a whole variety of different business verticals/niches from finance and healthcare through to education, home improvement, manufacturing and more.

Daniel Foley helped SCI MX with an SEO strategy that saw traffic growth of over 140% for hundreds of keywords around protein powder, shakes and protein snacks as well as thousands of new long-tail blog keywords. SCI-MX’s traffic profile has continued to grow throughout 2020.

SEO Campaign

Ranking Duration: 12 Months

Working with iProspect, Daniel Foley worked on an SEO campaign for The Open University helping to deliver a technical SEO audit alongside SEO. The Open University had seen growth of over 30% organically. Technical SEO audits helped to alleviate ranking lag.

Technical SEO Campaign

Ranking Duration: 4 Months

Daniel Foley worked with on an SEO strategy to increase rankings for keyword searches across the west country from holiday cottages to dorset cottages. Daniel Foley and the marketing team were able to deliver growth of over 75%.

SEO Campaign

Ranking Duration: 14 Months

Daniel Foley’s SEO Agency Assertive is a London-based digital marketing company with an office based in the heart of Holborn, London.  Our SEO experts bring years of unparalleled knowledge and experience to the table helping small, medium and large enterprise businesses to significantly increase their online visibility & to reach more new customers.

Assertive Media (Co-owned by Daniel Foley Carter) is one of the UK’s most established digital innovation agencies. Established since 2007, Assertive Media has serviced the needs of businesses & government bodies across the globe.

Within the heart of London, our SEO agency has grown and adapted to deliver modern, ahead of the curve SEO techniques in complete synergy with modern best practice. Our agency ethos is to ensure that websites are optimised for the prospective customer to deliver the best possible user experience. 

We’re completely focused on delivering high performance results, hitting KPI’s and delivering SEO strategies & campaigns that really work.

As a sustainable business, we pride ourselves on adopting a team as committed to results as possible. We encourage our team to flourish, learn and progress and to feel a real passion for the clients they deliver for.

We are investors in people, we are transformers of user experience, we are trend setters that understand every fathomable component of search engine optimisation.

Assertive Media & Daniel Foley truly are thought leaders with a passion for digital marketing and result delivery.

From the first click to the last click – we ensure your customers will not only find your website online, they’ll also buy your product or service.

We are Assertive.

Why SEO Services?

There are hundreds of reasons why search engine optimisation should be your marketing channel of choice. Not only does SEO open the doors to new potential customers & ROI, the opportunities to increase brand awareness, product sales and enquiries grow and grow. With over a billion searches a day on Google – there has never been a more important time to rank. 

Get ahead of your competitors – why not recoup and build on your fair share of searching traffic? For any of your competitors outranking you, they’ll be generating revenue that your business could of had.

SEO also helps to cement a solid foundation for your organisations future marketing endeavours. Capture more traffic and project your brand online, driving up your impressions, clicks and visibility.

Ranking prominently can also encourage trust, businesses that are prominent can be determined to be more established – earn credibility from your potential customers and BE FOUND ONLINE!

Search optimisation can also help negate the costs associated with other marketing channels such as PPC. SEO can provide a steady stream of organic traffic where pay per click may not. In many industries CPC costs are high, making SEO an even more lucrative marketing channel.

SEO is also likely to produce superior quality traffic – find users who are actively searching for your product or service are likely to have a greater intent to buy and to become one of your customers, especially if they find you at the top of Organic Listings. Drive up profits on the back of elevated positioning.

Let’s Get Started

Isn’t it time you had more local customers & new customers?

Why Choose Us?


  • We provide superior, award winning SEO services when compared with other established SEO companies in and around London


  • We’re competitively priced and completely transparent with our costs


  • We’ll increase your rankings using the latest in web marketing techniques


  • Our SEO experts have over 10 years experience on average, our expert standards are exceptionally high


  • We’re adaptive – our marketing techniques move ahead of the marketplace, we’ll always ensure that your website utilises the latest technologies.

How is your website performing?

If you are looking for an SEO agency – the answer is probably “Not Very Well”. But, in reality how does your websites visibility look in general, where do the opportunities exist? how much work is required to leverage leading organic growth?

 The answer to this can be found in one of our industry leading SEO audits.

Simply request an audit and one of our friendly search marketing team will get in touch with you to discuss auditing your website. We’ll also take a look at your brands trust and establishment, from social media activity through to your Google reviews profile.



“Exceptional audits from an award winning agency”

46% of UK Businesses in 2018 invested in SEO as one of their main marketing channels. This figure is expected to grow significantly throughout 2019 and 2020.

What Our Clients Say

I’ve worked with many SEO agencies over the years. All over-promised and under delivered. Working with Daniel & the Assertive team has been a breathe of fresh air.

Darren Yorke


The quality of work and service was outstanding. Assertive delivered a clear and concise SEO strategy that incorporated a content marketing plan and social media strategy – they also assisted in optimising and managing our PPC campaign – very pleased.

Isabel Pacheco

Head of Marketing, Aspen Healthcare Group

Go to Google, search for missed court fine payment, can’t pay my fine, court fines and loads more, we outrank the main .GOV website and national debt charities thanks to Daniel Foley and the Assertive Media team. 

Nicholas Rosenfeld


Our Core SEO Services Include:

Keyword Research

We offer data backed keyword research that incorporates intent, location and potential conversion value. We find what your audience is searching for (covering your whole service / product spectrum) and we’ll isolate keywords into groups based on conversion potential, time to rank and existing opportunities.

On Site SEO

We’ll optimise your websites entire infrastructure to ensure that your website adheres to all on page best practices as well as ensuring that search engines like Google can properly crawl and index your websites content. We provide technical SEO for all content management platforms.

Link Building

We can deliver comprehensive link outreach services to help build domain authority and trust. Using organic content and authority media pieces, we can help businesses grow their link profiles in an ethical and compliant way, leveraging stronger domain metrics and better rankings.

Penalty Recovery

If your businesses website has seen traffic/ranking losses we can help. Using a performance/visibility audit combined with algorithm reviews, we can ascertain why and how traffic has been lost, ranking losses responsible and how to recover them.

Content for SEO

We offer comprehensive content strategies for SEO. We create user-focused, highly engaging content as part of an SEO strategy. We’ll produce content that helps your businesses website to attract more relevant traffic for core keywords and valuable long-tail keywords.

User Experience 

User experience optimisation helps to improve user experience. Using platforms such as Google Optimise and VWO we can run landing page experiments to help increase website engagement & performance. We increase engagement & conversion. 

Honest, Trustworthy Search Engine Marketing

Our ETHOS is that honesty is the best policy, what this means is that as an agency, we’ll always manage your expectations. High impact SEO services require a team dedicated to delivering performance results with no fluff included. Our highly trained SEO consultants  use the latest techniques to craft exceptionally good marketing campaigns across all niches from Finance to Law, hospitality to travel.

Whether your company is a legal firm based in London or a travel firm based in Dorset, it doesn’t matter.

We’re fully conversant in all white hat SEO techniques, avoiding spammy techniques & earning organic rankings in an honest and Google TOS compliant manor.

Are we a technical SEO agency in London?

Yes we are. We delve into all aspects of technical issue identification and fixes from analysing broken canonical tags to implementing HREFLANG for international SEO strategies.

There isn’t anything we haven’t encountered from Javascript based websites through to page speed and site speed optimisation – our technical SEO gurus are on tap and here to fix the issues plaguing your website.

In fact, it’s what makes us one of the Best SEO Companies in London.

Do we offer SEO Packages for clients?

No – not typically
. Every aspect of an organic marketing campaign is bespoke from the client website through to niche related keywords. Trying to package up something so complex just isn’t the right way to provide natural marketing services.

From tailored consulting through to bespoke SEO services – our process is to audit, evaluate and strategise – but, if you are just interested in the costs / pricing associated, we can generate that for you pretty quickly!.

Do we offer other agency related services?


Yes, we’re a full spectrum agency offering organic search marketing, paid search marketing, social media marketing & digital PR services. Whether you are looking for some help building a new website, or someone to develop a premium content strategy – we can help.



OK, so what’s next? 


Either pick up the phone and give us a call, or drop into our offices at 24 Holborn Viaduct, Holborn, London EC1A 2BN 

I used Daniel for the advertising of my accountancy firm. He has done a wonderful job helping to build a professional website and thanks to his skills in SEO work, we are ranking really well on Google. I found Daniel to be very knowledgeable and always happy to help.

Stacey Avatar Stacey
June 6, 2019

I have used Daniel for SEO consultancy for the last 3 years. He's helped our jewellery business to grow significantly online. We initially used Daniel for some SEO consultancy, but, after a few months we realised it would be better to just hand the SEO over to him completely. Since then our keywords are all showing prominently in Google and our analytics traffic is up 100's%. I can't thank Daniel enough and I hope this review encourages others to seek his expertise.

John Dodd Avatar John Dodd
February 21, 2019

Best SEO ever, If your looking for expert fast results then look no further, just give Daniel a call and let him work his magic on your website and SEO. I have been with this company for 2 years now and traffic to my sight amplifies every week, I was a new company starting out back then in a competitive market and Daniel had me on the first page of Google within a few months and No 1 within another two. What a difference higher rankings makes to enquiries and income to your business, we are extremely busy now. Cant thank him enough for the difference he has made. Highly Recommended, you won't regret it. Darren UK Pro Tiling Training

Darren Yorke Avatar Darren Yorke
January 27, 2019