How much does an SEO Audit Service cost?
Technical SEO audit costs are entirely dependent on the business / website and target ranking niche. A website audit will cost substantially less for a small website i.e. 10 pages vs a more complex site such as an eCommerce website which may have in excess of 1000 pages.
On average SEO audits will cost:
- £1000 – £1500 for small websites
- £2000 – £3000 for medium sized websites
- £4000 + for large complex sites
My minimum charge for auditing a website starts at £500.
I provide a free quotation before any work is agreed, I will usually require access to Google Search Console.
How long does an SEO Audit take?
SEO audits can generally take between 4-5 working days on average. I offer a 24 hour emergency audit service but there is a premium for this service. Larger, more complex websites audit’s can take 2-4 weeks, however, prior to any work being commenced you’ll be made fully aware of how long your SEO audit will take.
- 4-5 days for small websites
- 5-10 days for medium sized websites
- 10 + Days for large complex sites
These are only general timelines, some audits may take less time.
What does the SEO Audit include?
The SEO audit will include:
- A full position summary review of your website
- An overview of keyword performance
- Site crawl health check
- Page rendering health check including mobile friendly render checking
- Site index & URL coverage health check
- Navigation review
- Page cache and crawl budget review
- Technical checks including a code review, tag checks
- Tag checks including Google Analytics, Google Analytics 4, Google Tag Manager
- Blocked resources, elements and media files summary
- Website URL integrity checks (HTTP / HTTPS / WWW / NON WWW)
- Index bloat & weak content checks
- Duplicate content & copyscape checks
- Internal linking checks
- Cannibalisation and canonicalisation checks
- ROBOTS.txt file checks
- Page header tag and content affinity checks i.e. H1 TAGS, H2 TAGS ETC.
- Title and meta description checks
- Directive tag checks i.e. no index tag, canonical tag
- CTR evaluation
- Page indexability & browser resource accessibility
- Internal links and external links check
- Speed and performance checks using Think with Google / Pagespeed Insights
- Core Web Vitals report
- Best Practices Overview & Guide
- Development and coding feedback
Please note the list above is not exhaustive, there are generally a lot more checks involved including micro-checks.
With my SEO Audit what will I receive?
Because SEO is such a personalised service with requirements changing depending on the website being audited, the format that I deliver an audit in may vary. In general, I provide SEO audits in a Google Slides presentation with an optional downloadable PDF.
Your audit may also come with:
- Spreadsheets of crawl data with actionable instructions
- Downloadable guidelines for developers
- Videos of highlighted issues and resolutions
Everything to do with your audit will be tailored around findings and the complexity of the issues found. Video audits are usually provided to highlight more complex website issues relating to everything from crawl budget to duplicate content, broken links to website code composition.
What website platforms can you conduct audits on?
As an experienced SEO, I am able to audit websites on ANY platform and in any language. Most day to day technical SEO audits are on:
- WordPress SEO Audits
- Magento SEO Audits
- Umbraco SEO Audits
- Shopify SEO Audits
- Squarespace SEO Audits
- Drupal SEO Audits
However, I also audit websites on a semi regular basis running:
- Single Page Applications including Node JS / Angular
- REACT SEO Audits
- #c / Dot Net and PHP websites
- Flat file HTML websites
There are no platform exclusions – I can provide an audit for any website code / language or framework.
Can you implement fixes from SEO audits?
In most cases yes, I have extensive CMS experience and some programming capabilities so for most, I am able to implement technical SEO audit fixes on websites both at a CMS level or code level. Once an audit has been provided, if you do not have the webmaster or development resource in place to correct / fix website issues I can provide this service.
With my implementation, I can make sure all issues are resolved.
Do you offer pre-migration & post-migration website audits?
Yes. If you are planning to move your website from one platform to another, are migrating your website or are going through a consolidation phase I can provide full SEO consultancy as well as pre and post migration SEO audits to prevent traffic / ranking losses.
Failed website migrations or buggy migrations / SEO mistakes can cause substantial ranking losses and search traffic decline.
With my support, I can provide full guidance, auditing and consultancy.
Can I get a free SEO audit?
I do not personally offer FREE SEO Audits primarily because audits require a great deal of expertise and manual checks. Most free SEO audits are provided by SEO tools that provide low level insights into potential issues with your website, in nearly all cases, SEO tools that generate audits will not delve deep enough into a website and the technical issues that go beyond something that a basic crawl could highlight.
SEO Results Delivered For Clients
Daniel Foley has delivered substantial results for businesses across a whole variety of different business verticals/niches from finance and healthcare through to education, home improvement, manufacturing and more.
Daniel Foley helped SCI MX with an SEO strategy that saw traffic growth of over 140% for hundreds of keywords around protein powder, shakes and protein snacks as well as thousands of new long-tail blog keywords. SCI-MX’s traffic profile has continued to grow throughout 2020.
Working with iProspect, Daniel Foley worked on an SEO campaign for The Open University helping to deliver a technical SEO audit alongside SEO. The Open University had seen growth of over 30% organically. Technical SEO audits helped to alleviate ranking lag.
Daniel Foley worked with Holidaycottages.co.uk on an SEO strategy to increase rankings for keyword searches across the west country from holiday cottages to dorset cottages. Daniel Foley and the marketing team were able to deliver growth of over 75%.
Key SEO Audit Output & Analysis
Full Overview of Site Issues
A complete overview of all site issues with hollistic recommendations, priority recommendations and general SEO guidance.
Find out everything to do with your websites build, structure and SEO composition. Fully manual audits conducted without SEO tools.
Understand Visitors & Clients
Understand how your potential clients / site visitors are using your website, where they bounce and what can be done to improve UX / engagement.
A NAP audit ensures that all third party sites and directories that list your business do so with a consistent phone number, address and contact details. This consistency is important for localised search engine optimisation.
Domain Level Factors
From internal to external backlinks, understand how your domains link profile & trust figures are impacting on organic performance.
From 404s to canonical tags, broken page titles to image compression, pagination resolution to SCHEMA – I’ll fix all of the technical issues associated with your website.
I’ll help your business to build positive reviews, address negative reviews and to build a positive picture of your brand online.
I’ll help build a positive, trustworthy view of your business / brand. Trust is another key ranking signal that will help with local search performance.
Actionable SEO Recommendations
A no jargon approach to SEO recommendations, implementation & tools to test to ensure complete resolution of issues.
Easy to implement SEO recommendations for webmasters / developers to action and implement.
Understand more how site architecture is impacting ability to rank for target keywords. Fully detailed report within your SEO audit.
As part of your organic strategy I’ll produce exceptional, high quality, semantically relevant content that engages end users.
From page speed insights through to Core Web Vitals – understand how your websites performance impacts ability to rank.
I’ll ensure your business appears prominently in Google Map Listings – showing off reviews and a positive view of your brand.
Link Building & Citations
I’ll work to build your websites domain authority with high quality, localised, niche relevant links bolstered by a citation campaign.
From building high quality niche relevant links to getting your business featured in high quality publications – I can ensure your domain appears trustworthy and steers away from illegitimate link processes.
SEO Auditing Service
I provide a premium, professional SEO auditing service that will offer unparalleled amounts of information into the technical status of your website as well as other external factors such as backlinks, link quality, brand citations and more.
SEO audits are essential for making sure that your website is in an optimum configuration so that Google can crawl and index your website properly, making sure every page is indexable, that all elements of the page can be loaded and understood, making sure that Google and other search engine crawlers do not misunderstand website content, pages, and architecture.
Whilst this might all sound perplexing, for the most part business owners seldom need to understand the ins and outs of their website and how search engines perceive it. A site scan and report with recommendations will highlight all of the key problems found and how those problems are likely impacting your search engine rankings.
For most businesses, I produce a technical site audit that can then be dealt with by developers/webmasters or internal marketing teams. At this point I can also provide supportive SEO services and SEO consultancy.
What is an SEO Audit?
An SEO audit is a document containing the findings of a website analysis that relates to the facts that impact how a website performs in organic search. An SEO audit is generally a list of findings and recommendations that highlight the issue and provide a resolution or general guidance (best practice).
An SEO audit will generally include factors relating to a websites build, structure, performance, content and link profile – however how much a technical SEO audit contains will depend on whether it is conducted by an experienced SEO consultant, an SEO agency or whether someone has used an seo audit tool.
Free SEO Audits – are they any good?
As with anything “bespoke” – it will depend on who has conducted the audit and their level of SEO expertise. Free SEO audits are generally going to be much lighter and contain less in-depth information making them of lower value.
SEO audits can become extremely complex, especially when mapping out user journeys, behaviour flow, segmented device level information & more – which is generally a far cry from basic SEO audits that scrape the surface of a website highlighting basic site issues such as crawl errors, a basic audit checklist, whether your website has an XML sitemap, keywords in h1 tags, any found no index tag, the use of blog post content, social media links and other basic information.
Some FREE SEO Audits may provide some useful information for basic websites, but, in general most small, medium / large businesses with a website of more than a few pages in size will likely need a properly structured paid seo audit.
SEO Audit Templates
Googling SEO audits or technical seo audit templates will likely bring up hundreds of results – there are countless resources on the internet in regards to a site audit template – it is advisable to download and use an SEO audit template from a bonafide resource as many templates will likely omit one or more important SEO factors.
Technical SEO Audit templates usually come in the form of an Excel Spreadsheet, Google Sheet or a a pre-structured word document.
Most technical SEO audit templates will include a list of items to check along with a column to mark when complete along with a notes column for anyone conducting an SEO analysis of a site to summarise anything found.
These templates can also be referred to as:
- SEO Audit Checklist
- SEO Audit Checklist 2021
- SEO Audit Checker
Technical SEO Audit Benefits
The benefits of a technical SEO audit are many – the main benefits being:
- A site audit can highlight ALL of the issues relating to a website and how it is crawled, indexed and ranked
- Provide a foundation for a POA (plan of action) for resolution
- Create a direction for an SEO strategy
- Help to boost organic positions for target keywords
- Increase site traffic from Google and other search engines
- Improve user experience
- Increase conversion rates
- Improve overall brand visibility
- Create a more sustainable flow of traffic
- Reduce bounce rate
- Improve time on site / average time on page
- Generate a positive ROI (return on investment)
I have used Daniel for SEO consultancy for the last 3 years. He's helped our jewellery business to grow significantly online. We initially used Daniel for some SEO consultancy, but, after a few months we realised it would be better to just hand the SEO over to him completely. Since then our keywords are all showing prominently in Google and our analytics traffic is up 100's%. I can't thank Daniel enough and I hope this review encourages others to seek his expertise.
I used Daniel for the advertising of my accountancy firm. He has done a wonderful job helping to build a professional website and thanks to his skills in SEO work, we are ranking really well on Google. I found Daniel to be very knowledgeable and always happy to help.
We have been working with Daniel on our national flooring site since last November focusing on link building and on page fixes. We were told it takes up to 6 months for result to manifest however we are already starting to see some good increase in organic traffic. Daniel is great to work with and tells it how it is without the fluff. Highly recommended.