Keyword Strategy & Content

• Product-level keyword research and metadata optimisation
• Collection page keyword mapping and hierarchy planning
• Content strategy for blog, buying guides, and supporting content that drives collection authority
• Content production aligned to search intent across the full purchase funnel

Off-Site & Ongoing

• Link acquisition strategy tailored to ecommerce and product pages
• Digital PR and product-led link building
• Ongoing SEO strategy, reporting, and campaign management

I have over 25 years of SEO experience as a consultant delivering bespoke search engine marketing strategies for e commerce businesses. I have a large portfolio of successful case studies reflecting strong e commerce growth as a result of my seo services.

There are thousands of shopify SEO experts to choose from, but few have the same level of experience or establishment.

I’ve delivered £ millions of pounds of increased revenue through online shop digital marketing strategies, either running SEO or both SEO and PPC as part of a hybrid strategy.

Dominate search results, increase online sales and see your web shop flourish as my tried and tested SEO techniques for Shopify sites is implemented.

Key reasons to work with me:

• 25+ Years SEO Experience
• Over 100 successful SEO campaigns delivered for shopify store deployments
• No contract
• Agile methodology
• ROI driven
• Fast, Effective & Transparent

With a shopify SEO expert such as myself, most clients can start to see noticeable ranking increases during months 3 to 6, however this is very much conditional on where your website ranks currently, your target niche and equivalent product coverage.

Brand new shopify deployments will generally take longer to rank if they are on a new or weak domain (as determined by domain authority and trust). With a new website, there needs to be time for trust to be built in the brand and domain – however, for more new websites, long tail keyword opportunities are a great way to get results quickly.

For existing shopify websites, time to rank is entirely dependent on existing performance, budget and product / category or collection coverage – and can be influenced by any SEO services delivered previously either through seo shopify experts or through an seo company.

Before you hire me as your shopify seo expert, I’ll give you an initial search performance assessment which will give you insights into how long I think it will take to reach specific ranking points and the potential investment required.

Will all of my technical SEO issues be fixed?

As your dedicated shopify SEO expert, I will work with your business, webmaster, developers or heads of marketing to ensure ALL technical SEO issues are dealt with. Most Shopify SEO problems are easily solvable, but, that will depend on the nature of your theme, liquid files, existing configuration and flexibility for changes.

Some of the most common SEO issues known with Shopify include:

• Inability to edit tag pages
• Canonical issues out of the box
• Filter configuration issues or lack of flexibility
• Duplicate content on various URLS from collections to tags
• Duplicate page titles and meta
• Fixed URL structure
• Fixed robots. txt
• Limited customization of pages
• Limits on page titles and meta descriptions
• Poor initial template performance including poor page speed / core web vitals, clunky theme etc.

Will I see more website traffic and sales quickly?

SEO is not instant, anyone promising overnight results on Shopify or any other platform is either running paid ads or misleading you. What I can tell you is what a realistic timeline looks like and why Shopify stores often see faster initial gains than other platforms.

Most of the Shopify stores I work with have never had a proper technical SEO audit. That means there are usually quick wins available in the first 4-8 weeks resolving duplicate content, fixing cannibalisation between collection and product pages, cleaning up structured data, and removing the dead weight that bloated apps leave behind.

These fixes often produce noticeable ranking improvements within the first couple of months because you’re removing barriers Google already wants to get past.

Broader keyword growth and traffic increases typically follow over months 3-6 as content strategy, internal linking improvements, and authority building take effect. From there, the focus shifts to compounding scaling what’s working, expanding into new product and category terms, and making sure your store is surfacing in AI Overviews and LLM-powered search alongside traditional results.

I also work on conversion rate optimisation alongside SEO, because more traffic only matters if it converts. On Shopify specifically, that means optimising collection page layouts, product page trust signals, checkout flow, and mobile experience where nearly 80% of Shopify traffic now comes from. There’s no point ranking on page one if your store loses customers at the basket.

The goal isn’t just traffic it’s revenue. Every recommendation I make ties back to commercial impact, not vanity metrics.

Of course, some businesses may not have the luxury of affording an SEO consultant to optimise a shopify website and therefore may resort to shopify SEO guides and do it yourself tutorials. There are a number of add ons that can be used to help improve performance.

Boosting SEO for your Shopify store isn’t just about understanding and implementing SEO best practices. Although this is an important component of your strategy, for the best possible results, it’s also essential to use the right tools.

You can have great content on your product pages and even in your blog (if present) but that’s simply useless if there is no traffic coming.

Learning to become an SEO specialist so that you can perform your own search engine marketing on your website is something that can take years of practice to do – this is typically why businesses big or small will hire a consultant like myself to undertake the work.

I’m an enthusiastic, passionate and highly motivated individual with a wealth of search engine optimisation expertise spanning a wide range of eCommerce industries from home improvement products through to fitness products, health & supplement products, alcohol, clothing, tech & gadgets, vaping, home improvement & furniture retail.

I’ve helped over 100 UK businesses to significantly increase revenue and product sales through their eCommerce website.

SEO Results Delivered For Clients

Daniel Foley has delivered substantial results for businesses across a whole variety of different business verticals/niches from finance and healthcare through to education, home improvement, manufacturing and more.

SEO Booster FREE

SEO Booster FREE is the newest app to help your store rank higher in Google’s search engine. The app provides insights and reports to help you better understand whether your SEO strategy is working as well as it should. With structured data features, auto-updates for alt text, and suggested keyword updates, this free app has many functions that can lead to a higher ranking in the SERPS (search engine results pages).

SEO Image Optimizer

SEO Image Optimizer FREE is a free service that helps you easily optimize your images so they are found more frequently in Google Image Search. If you want to give your website an edge with SEO, this app will help you do just that! A commonly overlooked SEO strategy for online buiness, image optimisation is not only good for website performance, it’ll also make sure that visitors browing google images and other image search engines can see your products amongst the gallery of items searched for.

Avada SEO

The AVADA SEO Suite app is a free tool that helps you to build parts of on-page SEO effortlessly. It is designed to optimize your website images and structure, making it most matching to the Google Search algorithm. This will help you with loading times as well as allow for easy insertion of any other information needed.

From an SEO perspective, Avada is a great way to set up and implement elements that would otherwise be reserved for more complex SEO techniques.