Search engine optimisation

Local SEO Services

Attract local customers with a Local SEO Campaign. Engage more customers within proximity of your business & generate more sales and enquiries.

Boost Your Local Organic Visibility

Local search engine optimisation involves bespoke SEO techniques that focus on enhancing your website & brands association with a geotargeted audience. Local SEO is essential for businesses looking to attract more relevant traffic and potential buying customers within a radius of the businesses trading location.

Local SEO effectively drives up organic rankings for queries searched for by people within the locality. This means traffic is likely to be of much higher quality with a closer intent to filling out your enquiry form or buying products from your website.

 Being localised, the range of competition is likely to be much smaller than that of general SEO campaigns that focus on nationwide areas.


SEO Results Delivered For Clients

Daniel Foley has delivered substantial results for businesses across a whole variety of different business verticals/niches from finance and healthcare through to education, home improvement, manufacturing and more.

Daniel Foley helped SCI MX with an SEO strategy that saw traffic growth of over 140% for hundreds of keywords around protein powder, shakes and protein snacks as well as thousands of new long-tail blog keywords. SCI-MX’s traffic profile has continued to grow throughout 2020.

SEO Campaign

Ranking Duration: 12 Months

Working with iProspect, Daniel Foley worked on an SEO campaign for The Open University helping to deliver a technical SEO audit alongside SEO. The Open University had seen growth of over 30% organically. Technical SEO audits helped to alleviate ranking lag.

Technical SEO Campaign

Ranking Duration: 4 Months

Daniel Foley worked with on an SEO strategy to increase rankings for keyword searches across the west country from holiday cottages to dorset cottages. Daniel Foley and the marketing team were able to deliver growth of over 75%.

SEO Campaign

Ranking Duration: 14 Months

Local SEO Services

Local Keyword Research

I’ll identify what people in your locations are searching for when it comes to products, services & general queries.

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Local Keyword Research is the process of finding keywords used by people within a specific location / geographic boundary. We’d identify your businesses coverage and identify what keywords people are using, the value and search volumes associated.

Local NAP & Listing Audit

As part of my local search engine optimisation service, I will ensure all mentions and listings associated with your business are correct.

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A NAP audit ensures that all third party sites and directories that list your business do so with a consistent phone number, address and contact details. This consistency is important for localised search engine optimisation.

On Site SEO for Local Optimisation

I’ll ensure all aspects of your website utilise and comply with best practices to maximise local organic performance & ranking progression.

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From 404s to canonical tags, broken page titles to image compression, pagination resolution to SCHEMA – I’ll fix all of the technical issues associated with your website.

Reputation Management

I’ll help your business to build positive reviews, address negative reviews and to build a positive picture of your brand online.

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I’ll help build a positive, trustworthy view of your business / brand. Trust is another key ranking signal that will help with local search performance.

Google My Business Setup

If you don’t already have a Google My Business Profile I’ll set it up – if you do, I’ll make sure it’s configured properly.

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Google My Business is essential for businesses to have their own unique profile on Google listings. Be seen in local searches and show extended information on brand searches. I’ll set up your Google My Business profile.

Content Copywriting

I’ll audit and make content recommendations to enhance your service/product/brand performance locally – this includes content copywriting.

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As part of your organic strategy I’ll produce exceptional, high quality, semantically relevant content that engages end users.

Google Map Listings

As part of my Local search marketing – I’ll help to increase your businesses average position in Google MAP listings.

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I’ll ensure your business appears prominently in Google Map Listings – showing off reviews and a positive view of your brand.

Link Building & Citations

I’ll work to build your websites domain authority with high quality, localised, niche relevant links bolstered by a citation campaign.

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From building high quality niche relevant links to getting your business featured in high quality publications – I can ensure your domain appears trustworthy and steers away from illegitimate link processes.

How Does Local SEO Work?

Local SEO is exactly what it says on the tin, it’s the process of search engine optimisation condensed down to a much smaller area. 

With a more location-centric approach, it’s easier to identify search terms being used by people within your trading town / city. This is important as it’s key to hone in on keywords being searched for that are related to your business, service or product.

Whether potential customers search for something “near me” or whether they place emphasis on a specific area, borough or post code – it’s important for your website to rank prominently in both normal search results and also within Google Map Listings.

Even with Local SEO being concentrated on a smaller geographic area, the same ranking challenges exist – therefore Local SEO or nationwide, the strategies are usually the same, just on a smaller scale.

Local search has evolved so that people get more relevant results from wherever they may be searching from and from which device they may be using be it a desktop, laptop or phone.  

As the world shifts to digital search & buyers head online to do their shopping and service procurement, there has never been a more important time to rank locally.

That’s where these services come in – to make your website perform better in local search results.

How it could benefit your business

Whether you are a retail outlet or a service provider, our local SEO services can help deliver the technical improvements, trust improvements & citation improvements required to drive up rankings for your local keyword groups.

Whether it’s a visitor searching for a Bank Near Me or Restaurants Near Me through to Clothes Shop London or Dermatologist London it doesn’t matter. I help with all aspects of localisation SEO campaigns & personalisation searches. 

Want to discuss your project? Call me on 0207 965 7508 or fill in the enquiry form and I’ll give you a call back. 

Or, why not check out my SEO Results that I have achieved for other clients.

Let’s Get Started

Isn’t it time you had more local customers & new business?

So, what exactly is Local SEO?

Local SEO is the process of improving your businesses prominence in a specific geographic location & radius. To deliver local SEO we have to convey to Google your businesses value, offering, trust and coverage as well as demonstrating best practice to ensure your website outperforms local competitors. We utilise various tools & have techniques at our disposal to drive forward local relevance and value when it comes to promoting your products/services.

What are the benefits of Local SEO?

Whether you spend money on pay per click, directory listings with providers like Yell or even for local advertising on other channels, Local SEO undoubtedly offers the best value for money.

The benefits are that with strong local organic visibility, your website / business will receive more traffic & exposure resulting in a higher number of enquiries / product sales etc. 
I have extensive experience in delivering customers to local businesses with well thought out & planned local SEO strategies incorporating On Page SEO, Off Page SEO, keyword research, competitor analysis and more.


“The benefits of local SEO outweigh most other marketing channels”

46% of UK Businesses in 2018 invested in SEO as one of their main marketing channels. This figure is expected to grow significantly throughout 2019 and 2020.

What My Clients Say

We used Daniel Foley’s agency Assertive Media for our SEO strategy. They delivered a new website focused around our target audience along with an SEO strategy that delivered outstanding results. We are now number 1 for over 100 of our target keywords and are booked up for the rest of the year.

Darren Yorke


I have found Daniel Foley to be always only happy to help and give pointers/advise whenever it has been needed (even if it means outside of working hours to help me/us achieve deadlines etc.). His wealth of knowledge in the SEO world is incredible. We’re very pleased with the results & quality of work and saw an increase in traffic & enquiries as a result.

Isabel Pacheco

Head of Marketing, Aspen Healthcare Group

We used Daniel Foley & his agency to develop Can’t Pay My Fine which is a revolutionary new website to help people with free government funded support. They built the website, delivered a content strategy and have taken us from 0 visitors to over 300 clicks a day for a whole range of legal searches – overall they’ve transformed our business.

Nicholas Rosenfeld


What Local SEO Factors Are Important?

Googles Local SEO Algorithm will look at lots of micro-factors that not only associate your business with a trading location, but, they’ll also look at how people interact with your brand, review profiles, pattern of brand searches and lots more!

How your brand performs in terms of trust and reputation will also play a part in your local organic performance.

Some of the key factors include:

  • Optimisation of your Google My Business Profile
  • Building positive Google My Business Reviews & Interactions
  • Brand mentions and searches
  • NAP consistency (Name, Address, Phone)
  • Local links and citations

Some of the key things required as part of a local SEO campaign:

  • Local SEO Audit (on page and off page)
  • Local Citation Building
  • Content creation with localisation aspects
  • Optimised meta data with location incorporation
  • Pillar pages with sub-location coverage
  • Local searches / search signals from devices located within the vicinity of your business

Traditional SEO is also required in that:

  • Your website should be fast and optimised for Google Core Web Vitals (Loads quickly, short time to interactive, no jerky or buggy layout shifts)
  • Good user experience
  • Highly relevant landing page content
  • Good quality external links from other businesses, local businesses, chamber of buisness etc.
  • Best practices on site in respect of URLS, header tags, content distribution, titles and descriptions, internal linking and more


Why is Local SEO so important?

Essentially, Local SEO is what underpins today’s modern search marketplace. With over 5 billion searches a day on Google, there has never been a more critical time to rank for keywords related to your business / product / service.

Local SEO is the process of optimising your businesses website so that it can show prominently in Google search and map listings. 

People searching for businesses / products / services near to them may do so on a desktop or mobile device. It is critical with the volume of competition out there to rank prominently in both MAP and search listings – otherwise, you risk missing out on your fair share of traffic. 

Drive strong enquiry/sales growth & ROI with an effective digital marketing strategy that encapsulates traditional SEO services with best practice exercises. 

Over the course of the local search engine optimisation campaign you can expect to see more keyword rich traffic to your website from people searching within your trading location. Expect more sales & enquiries as well as users that are more engaged with your brand. 

Gone are the days of people turning to a phone book, yellow pages or even a newspaper to find what they want, the web is the future for businesses.

Local SEO Specialist Support

Good Local SEO commands a good SEO company / SEO consultant to deliver results.

There are over 200 known local SEO factors that are intrinsically linked to determine how relevant a local business is, how trusted the brand is and whether or not the website warrants ranking prominently on the first page of google to potential target customers. With hundreds of criss-crossing factors it takes a great deal of SEO expertise to implement a campaign that delivers strong organic growth within your target location.

The complexities of ranking are exactly why localised businesses hire the services of a professional local SEO consultant or localised seo agency. 

From social media signals through to local backlinks, it’s important all aspects of your brand and business reflect a positive view as trust from users is as important as trust from search engines. That’s why you need our seo services, not just because they are a cost effective, result driven offering, but also because we exercise all the inhouse expertise required to deal with every aspect of your SEO campaign.

From in-house web development through to localised copywriting services – we offer a multi-faceted one stop shop to deal with marketing your business in its entirety to new potential customers. Our in house team are well versed with dealing with all brand reputation from responding to reviews through to keeping your Google My Business posts up to date. If your social media profiles need dusting off we’ll sort that too.

Leaving You To Focus On Your Business

Most business owners want to focus on growing their business without having to deal with all the intricacies of digital marketing, social media marketing and brand reputation management. 

That’s why small, medium and large businesses trust our services to deliver results.

Client’s aren’t always interested in the science and big data analysis – but, in the background we’ve spent years refining local SEO strategies to maximise ranking & visibility growth whilst shortening time to rank and the amount of investment required.

With a solid SEO testing methodology and a data backed approach to driving SEO success for local businesses, we’ve achieved incredible results for businesses, helping them to edge ahead of the competition and build their customer bases further.

We deal with all aspects of local SEO from managing Google Maps data through to optimising for higher positions in local map packs (local 3 packs), getting extended features  in knowledge panels, creating informative content for Google posts and taking advantage of SERP carousels.

What will my Local SEO Service Include?

The natural search campaign will involve an initial localisation audit to ascertain how your website performs in Google Local Search for relevant queries/keywords. Then, I will look at addressing your websites technical issues & will make a full assessment of your landing pages to ensure they are relevant for your local searching audience. Once your website is optimised, I’ll work to build your brands recognition and authority locally with local link building, local citations and local digital PR. 

What results can I expect from the Service?

You can expect to see a growth in your local organic visibility both in Google Map Listings and in standard search results.  You can expect to receive more local search traffic, more relevant potential customers and of course more enquiries and sales. 

How long results take is entirely dependent on your existing sites performance and any opportunities that may already exist – as one of London’s leading SEO experts I have plenty of experience in ranking growth.

How Long does Local SEO Take?


The answer is entirely dependent on the websites and brands existing establishment, trust and recognition. During an initial consultation, I’ll evaluate your websites local performance to evaluate how long it’ll take to rank.

I have to assess what your local customers want, what they are searching for and whether or not your website is likely to meet your target audiences needs.



How Much does Local SEO Cost?

The cost of Local SEO varies depending on your location and target marketplace. More competitive local niches are likely to involve more work. I offer Local SEO campaigns, audits and strategies from £750 per month.

I have a demonstrated track record of generating noticable results within 3-6 months, however this is entirely dependent on the niche and existing state of your website.

Local SEO Rank Factors


Whilst there are no FIXED ranking factors (As they do vary depending on niche and keyword) the general consensus is that links, brand signals and trust, on page signals, citations and review performance are the most weighted factors that will dictate how well a website can rank.

Links are vital to pretty much any SEO strategy be it local or nationwide, the context of links is also important. Google will be looking to see where your links originate, good quality links from the local chamber of business, other local businesses and relevant directories helps to cement a layer of trust in your domain, but also to increase affinity to your trading location.

Of course other factors such as well written, highly relevant content is important, page speed (core web vitals) and general user experience all have weighting that will contribute towards your websites overall ranking performance.



Will Local Link Directories help?

Local link building & citation building will help contribute towards your websites overall authority (sometimes referred to as domain authority). Getting links from local businesses is a signal because of location bias – it reenforces your businesses establishment in a location. Citations is another key part of the local SEO process – getting citations from known and reputable directories such as Yelp, Thomson, Business Directory UK, Better Business Directory, Foursquare, The Sun & Mirror Local Listings, Applegate, Chamber of Commerce can also help drive up affinity with a location.

If Google can see other websites listing your brand with relevant details (and consistent phone number, e-mail, address, URL) then it helps to encourage local SEO signals, of which are key for improving rankings.

Why Work with Daniel Foley?

With over 20 years experience delivering performance search engine optimisation campaigns, Daniel Foley has significant experience in boosting local businesses visibility. From generating more social media awareness to helping brands build more trust. Whether you are looking for an SEO specialist for Small Business or even a Local SEO specialist in London – Daniel is your go-to SEO expert.

Reap all the benefits of an organic specialist without the large costs associated with digital marketing agencies.

I used Daniel for the advertising of my accountancy firm. He has done a wonderful job helping to build a professional website and thanks to his skills in SEO work, we are ranking really well on Google. I found Daniel to be very knowledgeable and always happy to help.

Stacey Avatar Stacey
June 6, 2019

I have used Daniel for SEO consultancy for the last 3 years. He's helped our jewellery business to grow significantly online. We initially used Daniel for some SEO consultancy, but, after a few months we realised it would be better to just hand the SEO over to him completely. Since then our keywords are all showing prominently in Google and our analytics traffic is up 100's%. I can't thank Daniel enough and I hope this review encourages others to seek his expertise.

John Dodd Avatar John Dodd
February 21, 2019

Best thing I ever done was use this company. Daniel Foley has increased our website views more than double thanks to his expertise. Super happy

Zoe Norris Avatar Zoe Norris
March 9, 2019