SEO Results Delivered For Clients
Daniel Foley has delivered substantial results for businesses across a whole variety of different business verticals/niches from finance and healthcare through to education, home improvement, manufacturing and more.
Daniel Foley helped SCI MX with an SEO strategy that saw traffic growth of over 140% for hundreds of keywords around protein powder, shakes and protein snacks as well as thousands of new long-tail blog keywords. SCI-MX’s traffic profile has continued to grow throughout 2020.
Working with iProspect, Daniel Foley worked on an SEO campaign for The Open University helping to deliver a technical SEO audit alongside SEO. The Open University had seen growth of over 30% organically. Technical SEO audits helped to alleviate ranking lag.
Daniel Foley worked with Holidaycottages.co.uk on an SEO strategy to increase rankings for keyword searches across the west country from holiday cottages to dorset cottages. Daniel Foley and the marketing team were able to deliver growth of over 75%.
Local SEO Services
Local Keyword Research
I’ll identify what people in your locations are searching for when it comes to products, services & general queries.
Local Keyword Research is the process of finding keywords used by people within a specific location / geographic boundary. We’d identify your businesses coverage and identify what keywords people are using, the value and search volumes associated.
Local NAP & Listing Audit
As part of my local search engine optimisation service, I will ensure all mentions and listings associated with your business are correct.
A NAP audit ensures that all third party sites and directories that list your business do so with a consistent phone number, address and contact details. This consistency is important for localised search engine optimisation.
On Site SEO for Local Optimisation
I’ll ensure all aspects of your website utilise and comply with best practices to maximise local organic performance & ranking progression.
From 404s to canonical tags, broken page titles to image compression, pagination resolution to SCHEMA – I’ll fix all of the technical issues associated with your website.
I’ll help your business to build positive reviews, address negative reviews and to build a positive picture of your brand online.
I’ll help build a positive, trustworthy view of your business / brand. Trust is another key ranking signal that will help with local search performance.
Google My Business Setup
If you don’t already have a Google My Business Profile I’ll set it up – if you do, I’ll make sure it’s configured properly.
Google My Business is essential for businesses to have their own unique profile on Google listings. Be seen in local searches and show extended information on brand searches. I’ll set up your Google My Business profile.
I’ll audit and make content recommendations to enhance your service/product/brand performance locally – this includes content copywriting.
As part of your organic strategy I’ll produce exceptional, high quality, semantically relevant content that engages end users.
Google Map Listings
As part of my Local search marketing – I’ll help to increase your businesses average position in Google MAP listings.
I’ll ensure your business appears prominently in Google Map Listings – showing off reviews and a positive view of your brand.
Link Building & Citations
I’ll work to build your websites domain authority with high quality, localised, niche relevant links bolstered by a citation campaign.
From building high quality niche relevant links to getting your business featured in high quality publications – I can ensure your domain appears trustworthy and steers away from illegitimate link processes.
How Does Local SEO Work?
Local SEO is exactly what it says on the tin, it’s the process of search engine optimisation condensed down to a much smaller area.
With a more location-centric approach, it’s easier to identify search terms being used by people within your trading town / city. This is important as it’s key to hone in on keywords being searched for that are related to your business, service or product.
Whether potential customers search for something “near me” or whether they place emphasis on a specific area, borough or post code – it’s important for your website to rank prominently in both normal search results and also within Google Map Listings.
Even with Local SEO being concentrated on a smaller geographic area, the same ranking challenges exist – therefore Local SEO or nationwide, the strategies are usually the same, just on a smaller scale.
Local search has evolved so that people get more relevant results from wherever they may be searching from and from which device they may be using be it a desktop, laptop or phone.
As the world shifts to digital search & buyers head online to do their shopping and service procurement, there has never been a more important time to rank locally.
That’s where these services come in – to make your website perform better in local search results.
How it could benefit your business
Whether you are a retail outlet or a service provider, our local SEO services can help deliver the technical improvements, trust improvements & citation improvements required to drive up rankings for your local keyword groups.
Whether it’s a visitor searching for a Bank Near Me or Restaurants Near Me through to Clothes Shop London or Dermatologist London it doesn’t matter. I help with all aspects of localisation SEO campaigns & personalisation searches.
Want to discuss your project? Call me on 0207 965 7508 or fill in the enquiry form and I’ll give you a call back.
Or, why not check out my SEO Results that I have achieved for other clients.
What Local SEO Factors Are Important?
Googles Local SEO Algorithm will look at lots of micro-factors that not only associate your business with a trading location, but, they’ll also look at how people interact with your brand, review profiles, pattern of brand searches and lots more!
How your brand performs in terms of trust and reputation will also play a part in your local organic performance.
Some of the key factors include:
- Optimisation of your Google My Business Profile
- Building positive Google My Business Reviews & Interactions
- Brand mentions and searches
- NAP consistency (Name, Address, Phone)
- Local links and citations
Some of the key things required as part of a local SEO campaign:
- Local SEO Audit (on page and off page)
- Local Citation Building
- Content creation with localisation aspects
- Optimised meta data with location incorporation
- Pillar pages with sub-location coverage
- Local searches / search signals from devices located within the vicinity of your business
Traditional SEO is also required in that:
- Your website should be fast and optimised for Google Core Web Vitals (Loads quickly, short time to interactive, no jerky or buggy layout shifts)
- Good user experience
- Highly relevant landing page content
- Good quality external links from other businesses, local businesses, chamber of buisness etc.
- Best practices on site in respect of URLS, header tags, content distribution, titles and descriptions, internal linking and more
Leaving You To Focus On Your Business
Most business owners want to focus on growing their business without having to deal with all the intricacies of digital marketing, social media marketing and brand reputation management.
That’s why small, medium and large businesses trust our services to deliver results.
Client’s aren’t always interested in the science and big data analysis – but, in the background we’ve spent years refining local SEO strategies to maximise ranking & visibility growth whilst shortening time to rank and the amount of investment required.
With a solid SEO testing methodology and a data backed approach to driving SEO success for local businesses, we’ve achieved incredible results for businesses, helping them to edge ahead of the competition and build their customer bases further.
We deal with all aspects of local SEO from managing Google Maps data through to optimising for higher positions in local map packs (local 3 packs), getting extended features in knowledge panels, creating informative content for Google posts and taking advantage of SERP carousels.
What will my Local SEO Service Include?
The natural search campaign will involve an initial localisation audit to ascertain how your website performs in Google Local Search for relevant queries/keywords. Then, I will look at addressing your websites technical issues & will make a full assessment of your landing pages to ensure they are relevant for your local searching audience. Once your website is optimised, I’ll work to build your brands recognition and authority locally with local link building, local citations and local digital PR.
What results can I expect from the Service?
You can expect to see a growth in your local organic visibility both in Google Map Listings and in standard search results. You can expect to receive more local search traffic, more relevant potential customers and of course more enquiries and sales.
How long results take is entirely dependent on your existing sites performance and any opportunities that may already exist – as one of London’s leading SEO experts I have plenty of experience in ranking growth.
How Long does Local SEO Take?
The answer is entirely dependent on the websites and brands existing establishment, trust and recognition. During an initial consultation, I’ll evaluate your websites local performance to evaluate how long it’ll take to rank.
I have to assess what your local customers want, what they are searching for and whether or not your website is likely to meet your target audiences needs.
How Much does Local SEO Cost?
The cost of Local SEO varies depending on your location and target marketplace. More competitive local niches are likely to involve more work. I offer Local SEO campaigns, audits and strategies from £750 per month.
I have a demonstrated track record of generating noticable results within 3-6 months, however this is entirely dependent on the niche and existing state of your website.
Local SEO Rank Factors
Whilst there are no FIXED ranking factors (As they do vary depending on niche and keyword) the general consensus is that links, brand signals and trust, on page signals, citations and review performance are the most weighted factors that will dictate how well a website can rank.
Links are vital to pretty much any SEO strategy be it local or nationwide, the context of links is also important. Google will be looking to see where your links originate, good quality links from the local chamber of business, other local businesses and relevant directories helps to cement a layer of trust in your domain, but also to increase affinity to your trading location.
Of course other factors such as well written, highly relevant content is important, page speed (core web vitals) and general user experience all have weighting that will contribute towards your websites overall ranking performance.
Will Local Link Directories help?
Local link building & citation building will help contribute towards your websites overall authority (sometimes referred to as domain authority). Getting links from local businesses is a signal because of location bias – it reenforces your businesses establishment in a location. Citations is another key part of the local SEO process – getting citations from known and reputable directories such as Yelp, Thomson, Business Directory UK, Better Business Directory, Foursquare, The Sun & Mirror Local Listings, Applegate, Chamber of Commerce can also help drive up affinity with a location.
If Google can see other websites listing your brand with relevant details (and consistent phone number, e-mail, address, URL) then it helps to encourage local SEO signals, of which are key for improving rankings.
Best thing I ever done was use this company. Daniel Foley has increased our website views more than double thanks to his expertise. Super happy
March 9, 2019
I have used Daniel for SEO consultancy for the last 3 years. He's helped our jewellery business to grow significantly online. We initially used Daniel for some SEO consultancy, but, after a few months we realised it would be better to just hand the SEO over to him completely. Since then our keywords are all showing prominently in Google and our analytics traffic is up 100's%. I can't thank Daniel enough and I hope this review encourages others to seek his expertise.
February 21, 2019
We have been working with Daniel on our national flooring site since last November focusing on link building and on page fixes. We were told it takes up to 6 months for result to manifest however we are already starting to see some good increase in organic traffic. Daniel is great to work with and tells it how it is without the fluff. Highly recommended.
February 15, 2020