Search engine optimisation

Local SEO Services

Rank prominently in Google Local Searches both in search results and in Google My Business / Map listings. Be found, earn more traffic, customers and sales.

Boost Your Local Organic Visibility

Daniel Foley (Carter) is a London based SEO consultant with over 18 years experience delivering local search engine optimisation services to clients all over London, the UK and the world.

If your business targets a local audience then it is key to understand the importance of ranking well organically in order to capture a larger share of new potential business & revenue.  

I work with businesses that operate locally (independent retailers) as well as chains which have multiple branches across the country, each requiring local SEO.  If you have a business that needs to rank more prominently in organic listings in both search and maps then look no further.

SEO Results Delivered For Clients

Daniel Foley has delivered substantial results for businesses across a whole variety of different business verticals/niches from finance and healthcare through to education, home improvement, manufacturing and more.

Daniel Foley helped SCI MX with an SEO strategy that saw traffic growth of over 140% for hundreds of keywords around protein powder, shakes and protein snacks as well as thousands of new long-tail blog keywords. SCI-MX’s traffic profile has continued to grow throughout 2020.

SEO Campaign

Ranking Duration: 12 Months

Working with iProspect, Daniel Foley worked on an SEO campaign for The Open University helping to deliver a technical SEO audit alongside SEO. The Open University had seen growth of over 30% organically. Technical SEO audits helped to alleviate ranking lag.

Technical SEO Campaign

Ranking Duration: 4 Months

Daniel Foley worked with on an SEO strategy to increase rankings for keyword searches across the west country from holiday cottages to dorset cottages. Daniel Foley and the marketing team were able to deliver growth of over 75%.

SEO Campaign

Ranking Duration: 14 Months

Local SEO Services

Local Keyword Research

I’ll identify what people in your locations are searching for when it comes to products, services & general queries.

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Local Keyword Research is the process of finding keywords used by people within a specific location / geographic boundary. We’d identify your businesses coverage and identify what keywords people are using, the value and search volumes associated.

Local NAP & Listing Audit

As part of my local search engine optimisation service, I will ensure all mentions and listings associated with your business are correct.

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A NAP audit ensures that all third party sites and directories that list your business do so with a consistent phone number, address and contact details. This consistency is important for localised search engine optimisation.

On Site SEO for Local Optimisation

I’ll ensure all aspects of your website utilise and comply with best practices to maximise local organic performance & ranking progression.

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From 404s to canonical tags, broken page titles to image compression, pagination resolution to SCHEMA – I’ll fix all of the technical issues associated with your website.

Reputation Management

I’ll help your business to build positive reviews, address negative reviews and to build a positive picture of your brand online.

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I’ll help build a positive, trustworthy view of your business / brand. Trust is another key ranking signal that will help with local search performance.

Google My Business Setup

If you don’t already have a Google My Business Profile I’ll set it up – if you do, I’ll make sure it’s configured properly.

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Google My Business is essential for businesses to have their own unique profile on Google listings. Be seen in local searches and show extended information on brand searches. I’ll set up your Google My Business profile.

Content Copywriting

I’ll audit and make content recommendations to enhance your service/product/brand performance locally – this includes content copywriting.

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As part of your organic strategy I’ll produce exceptional, high quality, semantically relevant content that engages end users.

Google Map Listings

As part of my Local search marketing – I’ll help to increase your businesses average position in Google MAP listings.

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I’ll ensure your business appears prominently in Google Map Listings – showing off reviews and a positive view of your brand.

Link Building & Citations

I’ll work to build your websites domain authority with high quality, localised, niche relevant links bolstered by a citation campaign.

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From building high quality niche relevant links to getting your business featured in high quality publications – I can ensure your domain appears trustworthy and steers away from illegitimate link processes.

How it could benefit your business

Whether you are a retail outlet or a service provider, our local SEO services can help deliver the technical improvements, trust improvements & citation improvements required to drive up rankings for your local keyword groups.

Whether it’s a visitor searching for a Bank Near Me or Restaurants Near Me through to Clothes Shop London or Dermatologist London it doesn’t matter. I help with all aspects of localisation SEO campaigns & personalisation searches. 

Want to discuss your project? Call me on 0207 965 7508 or fill in the enquiry form and I’ll give you a call back. 

Or, why not check out my SEO Results that I have achieved for other clients.

Let’s Get Started

Isn’t it time you had more local customers & new business?

So, what exactly is Local SEO?

Local SEO is the process of improving your businesses prominence in a specific geographic location & radius. To deliver local SEO we have to convey to Google your businesses value, offering, trust and coverage as well as demonstrating best practice to ensure your website outperforms local competitors. We utilise various tools & have techniques at our disposal to drive forward local relevance and value when it comes to promoting your products/services.

What are the benefits of Local SEO?

Whether you spend money on pay per click, directory listings with providers like Yell or even for local advertising on other channels, Local SEO undoubtedly offers the best value for money.

The benefits are that with strong local organic visibility, your website / business will receive more traffic & exposure resulting in a higher number of enquiries / product sales etc. 
I have extensive experience in delivering customers to local businesses with well thought out & planned local SEO strategies incorporating On Page SEO, Off Page SEO, keyword research, competitor analysis and more.


“The benefits of local SEO outweigh most other marketing channels”

46% of UK Businesses in 2018 invested in SEO as one of their main marketing channels. This figure is expected to grow significantly throughout 2019 and 2020.

What My Clients Say

We used Daniel Foley’s agency Assertive Media for our SEO strategy. They delivered a new website focused around our target audience along with an SEO strategy that delivered outstanding results. We are now number 1 for over 100 of our target keywords and are booked up for the rest of the year.

Darren Yorke


I have found Daniel Foley to be always only happy to help and give pointers/advise whenever it has been needed (even if it means outside of working hours to help me/us achieve deadlines etc.). His wealth of knowledge in the SEO world is incredible. We’re very pleased with the results & quality of work and saw an increase in traffic & enquiries as a result.

Isabel Pacheco

Head of Marketing, Aspen Healthcare Group

We used Daniel Foley & his agency to develop Can’t Pay My Fine which is a revolutionary new website to help people with free government funded support. They built the website, delivered a content strategy and have taken us from 0 visitors to over 300 clicks a day for a whole range of legal searches – overall they’ve transformed our business.

Nicholas Rosenfeld


Why is Local SEO so important?

Essentially, Local SEO is what underpins today’s modern search marketplace. With over 5 billion searches a day on Google, there has never been a more critical time to rank for keywords related to your business / product / service.

Local SEO is the process of optimising your businesses website so that it can show prominently in Google search and map listings. 

People searching for businesses / products / services near to them may do so on a desktop or mobile device. It is critical with the volume of competition out there to rank prominently in both MAP and search listings – otherwise, you risk missing out on your fair share of traffic. 

Drive strong enquiry/sales growth & ROI with an effective digital marketing strategy that encapsulates traditional SEO services with best practice exercises. 

Over the course of the local search engine optimisation campaign you can expect to see more keyword rich traffic to your website from people searching within your trading location. Expect more sales & enquiries as well as users that are more engaged with your brand. 

Gone are the days of people turning to a phone book, yellow pages or even a newspaper to find what they want, the web is the future for businesses.

How does Local SEO work?

Demonstrate to search engines like Google that your business has a firm and recognised establishment in a specific location.

Drive authority when it comes to your service offering / products / information

Demonstrate trust with reviews, consistent contact details, mentions of your brand on sites and more

Increase searches for your brand to drive recognition of your business in a locality

What will my Local SEO Service Include?

The natural search campaign will involve an initial localisation audit to ascertain how your website performs in Google Local Search for relevant queries/keywords. Then, I will look at addressing your websites technical issues & will make a full assessment of your landing pages to ensure they are relevant for your local searching audience. Once your website is optimised, I’ll work to build your brands recognition and authority locally with local link building, local citations and local digital PR. 

What results can I expect from the Service?

You can expect to see a growth in your local organic visibility both in Google Map Listings and in standard search results.  You can expect to receive more local search traffic, more relevant potential customers and of course more enquiries and sales. 

How long results take is entirely dependent on your existing sites performance and any opportunities that may already exist – as one of London’s leading SEO experts I have plenty of experience in ranking growth.

How Long does Local SEO Take?


The answer is entirely dependent on the websites and brands existing establishment, trust and recognition. During an initial consultation, I’ll evaluate your websites local performance to evaluate how long it’ll take to rank.

I have to assess what your local customers want, what they are searching for and whether or not your website is likely to meet your target audiences needs.



How Much does Local SEO Cost?

The cost of Local SEO varies depending on your location and target marketplace. More competitive local niches are likely to involve more work. I offer Local SEO campaigns, audits and strategies from £750 per month.

I have a demonstrated track record of generating noticable results within 3-6 months, however this is entirely dependent on the niche and existing state of your website.

Why Work with Daniel Foley?

With over 20 years experience delivering performance search engine optimisation campaigns, Daniel Foley has significant experience in boosting local businesses visibility. From generating more social media awareness to helping brands build more trust. Whether you are looking for an SEO specialist for Small Business or even a Local SEO specialist in London – Daniel is your go-to SEO expert.

Reap all the benefits of an organic specialist without the large costs associated with digital marketing agencies.

    5 star review  Very good SEO consultant, helped our chain of Gyms rank across the UK, we've seen an uplift, would highly recommend. Daniel's very honest although not the cheapest.

    thumb Dominic Marsh

    5 star review  Superb results for my business. The difference is amazing after Daniel done his magic.

    thumb Lavinia Norris

    5 star review  I used Daniel for the advertising of my accountancy firm. He has done a wonderful job helping to build a professional website and thanks to his skills in SEO work, we are ranking really well on Google. I found Daniel to be very knowledgeable and always happy to help.

    thumb Stacey