SEO Consultancy

Link Building Service

Digital PR Infused Link Building Services Built on Reputable Outreach

Link Building Services


Link Building is still an important part of SEO to this day and it’s likely to remain important indefinitely. Why? well, the internet exists because of the connections between websites, these connections are links or “hyperlinks”.

Links are the equivalent of a vote of confidence – usually, websites will link to other websites when there is a beneficial connection. It is this relationship and interplay of factors that Google and other search engines alike use to assess “trust” factors.

Good quality link building is absolutely vital for most SEO campaigns, that’s why your business and your website needs a good quality link building service that will strengthen your domain & improve your rankings.



A High-Quality Link Building Service, Trusted by Businesses Around The World for Over A Decade

People & businesses alike trust our link building services. Because of the expertise here at Daniel Foleys SEO consultancy – the quality of links delivered is higher than your standard link building agency.

If you are looking to propel your domain authority & trust and do not want the exorbitant cost associated with SEO agencies then we can help. Whilst we’re not a dedicated link building company we do offer link building services centered around digital PR & growth hacking to earn links that you wouldn’t get elsewhere.

Our link building services are bespoke and focus on links that will move the needle for your websites SEO profile. Links are a trust factor and therefore where your backlinks originate from will have an impact on how search engines perceive your domain.

Traditional link building services focus on MOZ DA (Domain Authority), AHREFS DR (Domain Rating), MAJESTIC TF AND CF (Trust Flow and Citation Flow) – and whilst these CAN be used to measure link quality, they alone are NOT quality indicators themselves.

If you are looking for a dedicated, bespoke, SEO industry-leading link building service that delivers high-quality relevant links, look no further.

How Our Link Building Service Works

STEP 1 – Initial Consultation

Once you’ve filled in the enquiry form, contacted on whatsapp or picked up the phone you’ll have a consultation to discuss your business, budget, goals and to fact find. The consultation is there to ascertain how your website/domain currently performs, previous link building efforts and your targets for organic growth & authority growth.

STEP 2 – Link Suitability Checks

Your budget will ultimately dictate what type of link building campaigns would be suitable for your website. Once this is ascertained a proposed plan of action will be put forward listing out the backlink building routes of choice, projected referring domain outputs (how many links we expect to achieve in any one month) and any requirements surrounding content / digital PR lead link building activities.

STEP 3 – Payment & Campaign Commencement

Once invoiced, your high-quality link building campaign will commence. You’ll be invited into the project management tools where you’ll have an up to date view of all links built and earned as well as link acquisition activities (digital PR campaigns, HARO campaigns etc.)

STEP 4 – Sprint Reviews & Rank Tracking

Sprint reviews will occur either every month or every quarter. The sprint reviews look at link building performance and the impact that new links coming in are having on the target websites rankings. The sprint will evaluate the distribution of links to the website as well as anchor texts (clickable link texts) used and the context of link quality.

During sprint reviews its possible to increase or decrease campaign budget as you see fit.

Sustainable Link Building You Can Trust

The quality of links earned through our digital PR and backlink building regimes is exceptionally good. We use genuine digital PR leverage, media lead content distribution, HARO pitching and more! to earn high quality links from high quality content to deliver your domain the ranking clout it needs.

The people behind our link building service have over 10 years independent SEO experience each – this means that you’ll get links that are not only white hat, you’ll get links from real domains with real traffic.

We don’t need to offer a money back guarantee because we know the links we’ll earn for your brand will be unmatchable from most other sources.


  • Genuine, High Quality Links from Unique Content
  • Links from Premium Domains
  • HARO (Help A Reporter Out) Links
  • Sustainable, Frequently Indexed Links
  • Natural Link Anchor Balancing
  • Links with Longevity That Stay Live

Strong Search Engine Ranking Growth

Most businesses who embark on a link building campaign will do so through their SEO agency or SEO consultant, but in many instances budget distribution will starve the SEO campaign of the resource it needs to truly hit the needle when it comes to ranking growth.

Because our link building service is bespoke, we’ll assess how your budget is likely to shape your ranking growth over a 3, 6, 9 and 12 month period.

Strong search engine ranking growth doesn’t just hinge on the “best link building”, it requires a professional dedication to earning links that are balanced and spread across your website naturally.

Unlike most SEO agency link building campaigns, our link building service focuses on distributing links naturally across your entire website and not to just anyone page over and over.

The formulae should always be quality over quantity when it comes to a sustainable & ethical link building approach.

No Nasty Surprises, Just Good Quality White Hat Links

When we say white hat we aren’t referring to Michael Jackson and his white hat in the smooth criminal video – we’re referring to the terminology behind “compliant” link building. White hat SEO or white hat link building refers to the way in which links are built.

White hat links are generally natural links that haven’t been earned via manipulative methods that violate Google’s webmaster guidelines. White hat is the “clean” side of link building and is the side of link building that is generally much safer and sustainable over time.

A white hat link building strategy will mean that your links are of greater value and that the penalty risk associated with link building falls dramatically to practically zero. Whilst it is very difficult to get a Google Penalty or Manual Action – there are many link building services out there whom may use a combination of grey hat or black hat link building to cut corners, save money and speed up ranking increases.

We offer a purely white hat approach when it comes to earning high quality backlinks & we do not advocate the use of “cheap” link building strategies which often incorporate lower quality link acquisition.

See The Results, Witness The Growth, Enjoy The Traffic

With high quality, digital PR lead link earning, the kind of links we can expect to earn and acquire are generally from very high authority domains (Trusted websites) that not only boast high-performance link metrics, but, also significant traffic volumes too.

Watch month by month as your domain metrics strengthen, you’ll see an increase in domain level metrics followed by increased rankings & average positions (As long as your on site is nailed & that your on site SEO has been dealt with properly) – if not we can sort that too.

It’s exciting, watch your backlink profile grow, see website traffic increase & enjoy more sales, more enquiries, more ROI and a sense of ZEN as you catch up and overtake competitors.

Why does this matter you may ask?

Well, it matters a lot. Think about it – if a website has lots of good traffic its likely because it has a lot of good content to offer. If a website ranks and has good quality content than any link you may earn from that site will be of more value than a domain that has no traffic.

If you get links from domains with a medium to HIGH DR but those sites have low or no projected traffic than chances are the domain is spam & the owner will have used artificial domain metric inflation to command a higher price per link.

So domain rating, domain rank, trust flow and other scores are not good measurement indicators?

To a degree, what is key to understand is that if a domain has high metrics or “a lot of apparent trust” but very few rankings and/or almost no traffic than that is clearly an indicator that the website might have good vanity metrics, it’s unlikely to offer anything in SEO value, no matter how the domain links to yours.

Domain rating = vanity

Traffic = sanity

I’m not a link building expert – so how do I know if I am getting good links?

Our link building services focus on REAL links, these are links from domains that have BOTH vanity metrics and traffic. This means when we deliver your links with their respective DR (domain rating), DA (Domain Authority), TF (Trust Flow) metrics, we’ll also highlight domain and page-level traffic.

Our links are natural and will be a mix of follow and no follow links with naturally occuring link anchors and a natural balance to different URLS within your website.

Why Use Our Link Building Service

There are hundreds of reasons why, but, to take the pain out of reading them all we’ll give you the BEST reasons why you should use our link building seo services.

1 – We have over 20 years of experience building links

That means we know the link building sector inside out, we know what constitutes a good link & we know how to earn good links quickly. We’ve watched search engines like Google evolve to better understand the context of links as well as the quality and interplaying algorithm factors behind link building.

That much experience alone means we command respect and we ooze authority when it comes to executing link building activities & highly effective digital PR campaigns.

We make sure that YOUR DOMAIN gets the link building juice it deserves. We also link build as part of WordPress SEO consultancy, Magento, Shopify and Drupal SEO campaigns & more.

2 – We build links that increase your rankings & traffic

That’s a powerful statement to make, but, with hundreds of successful link building campaigns under our belt we can make BOLD statements like this.

Because our service is built on quality, trust, effort, and refinement, the backlinks that come as a result of each digital PR campaign are from domains themselves that command authority – that authority helps Google to see that your website, your brand, and domain are more trusted and must have something of value to offer to have attracted a link.

It is this sustained flow of premium quality backlinks that will help your rankings grow, strengthen and solidify over time. Our SEO consultancy can also provide a Google Data Studio report showing a correlation between new inbound links and increased average positions for queries associated with the destination URL.

The end outcome of sustained average position growth is more website traffic – it’s that organic traffic that you can then go on to convert be it a sale, enquiry, new customer or just a new website visitor.

3 – Sustainable links with no penalty risk

Who wants to go through the rigamarole of SEO, brand authority building and link building only to lose everything to a Google Penalty? But, believe it or not, it does happen and the businesses/websites at the receiving end can lose some or all of their rankings as a result.

This is why investing in proper link building services is absolutely essential.

With most businesses trying to save money it’s no wonder that cheap link building companies seem like a good option but the reality is, cheap links are usually bad links.

Bad links come in all guises from blackhat links and PBN (private blog networks) through to spammy guest post sites and poor quality blogger outreach. Like gambling or roulette, there is simply no point taking a gamble with cheap link building platforms or dodgy blogger outreach.

Our link building service focuses on PREMIUM QUALITY domains & digital PR led efforts resulting in high quality links that search engines will love. Those links will remain to be loved over time and will subsequently reduce your risk or exposure to potential Google penalties now and in future Google updates.

4 – Links with longevity and love

With any investment into link building, knowing that over time you’ll lose links that may have cost you time and/or investment is painful and not overly attractive. However, with the types of links we earn for you, you can expect links to have outstanding longevity and exceptionally low drop off rates.

It’s a fact, website owners change, content gets culled / removed, things change and inevitably links do drop out from time to time.

However, as many of our links are earned from larger, more established domains our drop off rates are amongst the lowest from any link building service.

5 – Links you can shout about

That’s right, some of the links we earn for you as part of our link building services will often come from big brand domains – and nothing screams authority more than being able to showcase a logo on your website from a publication where you are mentioned or featured.

Adding publication logos to your website connected to digital PR based features is a great way to showcase that your brand is a worthy one.

As featured in BBC, The Telegraph, The Times through to Wikipedia, Journals, Lifestyle Magazines, Influencer sites & more – with our link building services you’ll earn links that you’ll just want to showcase.

Reasons Why Businesses Love Working With Us

There are many reasons why businesses across the UK, Europe and Globally use our SEO services, consultancy and link building agency.


1- We employ the best talent when it comes to digital PR

2- We offer an exceptionally good service with 5* ratings

3- We’re responsive, dedicated and supportive throughout your campaign

4- We do not outsource outside of the UK

5- We’re connected with over 7000 journalists

6- We offer fully transparent reporting

7- We get high quality backlinks

8- We’ve supported substantial ranking growth for hundreds of businesses

9- We employ some of the best content marketing tactics for link earning

10- We put the customer first

SEO Results Delivered For Clients

Daniel Foley has delivered substantial results for businesses across a whole variety of different business verticals/niches from finance and healthcare through to education, home improvement, manufacturing and more.

Daniel Foley helped SCI MX with an SEO strategy that saw traffic growth of over 140% for hundreds of keywords around protein powder, shakes and protein snacks as well as thousands of new long-tail blog keywords. SCI-MX’s traffic profile has continued to grow throughout 2020.

SEO Campaign

Ranking Duration: 12 Months

Working with iProspect, Daniel Foley worked on an SEO campaign for The Open University helping to deliver a technical SEO audit alongside SEO. The Open University had seen growth of over 30% organically. Technical SEO audits helped to alleviate ranking lag.

Technical SEO Campaign

Ranking Duration: 4 Months

Daniel Foley worked with on an SEO strategy to increase rankings for keyword searches across the west country from holiday cottages to dorset cottages. Daniel Foley and the marketing team were able to deliver growth of over 75%.

SEO Campaign

Ranking Duration: 14 Months

Let’s Get Started

Isn’t it time you had more website traffic & more organic visibility?

How are our link building services so good?


That’s taken 20 years of constant experience, exposure and testing to find the most efficient ways of building exceptionally good backlinks for client websites.

Because of our SEO consultancy & the amount of time we’ve been around, countless SEO campaigns have required link building, which for many businesses and SEO agencies is usually “the pain part”.

Good quality link building is hard, it requires patience, persistence and a properly constructed strategy to work.

Because we’ve worked with SO many businesses in London, the south east and across the UK, we’ve seen clients who have had exposure to all the unethical tactics used by previous SEO consultants and SEO agencies who may have taken shortcuts – it is this that has helped us better understand the inner workings of link building and all the things that “you SHOULDN’T do” when it comes to building domain trust.

In short

  1. We find GENUINE link opportunities through digital PR channels
  2. We create and distribute exceptionally good quality content as part of our link “earning” phase
  3. We combine traditional link acquisition models with content marketing to fuel organic link growth
  4. We have a multi-pronged plan of attack when it comes to broken link building
  5. We strike up conversations with journalists
  6. We find ways to convey your brand as an authority in the marketplace



The Best Link Building Service for Substantial Search Engine Growth


From powerful digital PR campaigns through to manual outreach – we use tried and tested link building tactics that are TAILORED to your niche and website type. We know what links your leading competitors are getting, so we go one step further.

Bespoke link building means – we’ll reverse engineer high-performance competitors in your industry for your target keywords to see what they are doing. We’ll then tailor a strategy around acquiring similar links as well as BETTER links – mixing it up with our secret sauce to drive strong ranking growth and authority growth.

We don’t offer link building packages and we don’t offer cheap outsourced link building, we focus on high quality and premium link building services ONLY.

Stop wasting money with link building providers who don’t care about your rankings or respected domain authority and start with a strategy that focuses primarily on quality links.


“Real organic link growth.”


Watch your rankings grow

Watch the amount of keywords your website ranks for grow

Watch your domain metrics increase

Watch your referral traffic grow


What My Clients Say

We used Daniel Foley’s agency Assertive Media for our SEO strategy. They delivered a new website focused around our target audience along with an SEO strategy that delivered outstanding results. We are now number 1 for over 100 of our target keywords and are booked up for the rest of the year.

Darren Yorke


I have found Daniel Foley to be always only happy to help and give pointers/advise whenever it has been needed (even if it means outside of working hours to help me/us achieve deadlines etc.). His wealth of knowledge in the SEO world is incredible. We’re very pleased with the results & quality of work and saw an increase in traffic & enquiries as a result.

Isabel Pacheco

Head of Marketing, Aspen Healthcare Group

We used Daniel Foley & his agency to develop Can’t Pay My Fine which is a revolutionary new website to help people with free government funded support. They built the website, delivered a content strategy and have taken us from 0 visitors to over 300 clicks a day for a whole range of legal searches – overall they’ve transformed our business.

Nicholas Rosenfeld


Transparent Pricing for High Authority Links

We’re experts in this field and we know that good quality links do not always come cheap. So we offer full transparency of link pricing throughout your link building campaign, you’ll have a dedicated link building consultant who will highlight media and digital PR opportunities along with cost – so you’ll know exactly what you are paying for.

It’s this level of transparency that makes us a popular choice for medium to large businesses across the UK who simply want a high quality of service with no hidden charges or fees.

We don’t jam markup on top of links.

Link Building That Scales With Your Business

As your business grows and does more business online, we can scale our services alongside your business’s needs. Once clients begin to see success from the backlinks we acquire many opt to increase budget to go “next level” on their progressive ranking and traffic growth.

We operate a sliding scale model which means you can ramp up or down your campaign as and when you need to.

Whether you need 5 links a month or a 100 links a month, we’ll support your growth ambitions from start to finish.

Dominate search results with quality links that work.

How much do you charge per link?

We have no fixed link pricing because each link opportunity we may come across will involve different levels of work and different levels of cost. Our service is bespoke, so we’ll typically work with a budget and give you an on the fly pricing model for links based on “averages”.

This way, with your budget we’ll give you a rough assessment per month of what we would expect to achieve in terms of new backlinks.


How long does it take you to build links?

Again, a very “how long is a piece of string” of a question. We generally build links at a growing pace from the commencement of the campaign. Your niche and budget will be dictators of what we can expect to achieve in turn-around times.

As a rough, overall guideline we can land our first links within 1-2 weeks of campaign commencement. Our link acquisition rates increase as we progress through the campaign.

Do you operate a link approval process?

Yes. We work with a wide array of businesses, many with compliance who want to sign off links / content before anything goes live. We offer both a manned and unmanned approval process depending on whether or not your business requires it.

For some businesses we just get good, relevant backlinks without having to go through approval, for other businesses we offer a bespoke approval process to ensure any links that go live are already approved.

What happens if we lose a link that’s been paid for?

In the rare circumstance that this happens we’ll generally replace with another link free of charge. Some links fall outside of this policy if they are aged, although for the most part this never happens. We treat link losses on a case by case basis – if a link has aged substantially and the client no longer works with us we may not be able to replace such links.

During any active campaigns, we work to a high link retention rate of 96%+.

Do you use PBNs (private blog networks) ?

No, we explicitly do NOT use PBN links for client campaigns. We do not work with partners who utilise PBN’s or any other artificially created link network.

We also do NOT use tiered links & we have no affiliation with any partners, editors or other website owners who utilise tiered linking strategies.


Do you use Guest Posts?

Yes we do, but we only contribute content to trusted, respected domains that are heavily vetted as part of our compliance policy. Any websites that we work with have traffic, stable metrics, do not use inflated domain metrics and do not have an open book policy on selling links or allowing outbound links to irrelevant content.

This vetting process is exceptionally strict to ensure all links acquired within a link profile remain sustainable over time.

We do NOT outsource guest posting outside of the UK.


What Reporting do you Offer?

Each client will receive bespoke reporting with some common reporting elements. Our general reporting is done via Google Sheets & Google Data Studip.

You’ll receive a new link coverage report alongside existing links, link performance and ranking performance reports.

You’ll receive a link summary including destination URL, anchor text, a total overview of links to your website and a domain authority / domain trust flow tracker.

Why Work with Daniel Foley?

With over 20 years experience delivering performance search engine optimisation campaigns, Daniel Foley has significant experience in boosting local businesses visibility. From generating more social media awareness to helping brands build more trust. Whether you are looking for an SEO specialist for Small Business or even a Local SEO specialist in London – Daniel is your go-to SEO expert.

Reap all the benefits of an organic specialist without the large costs associated with digital marketing agencies.

General Link Building Knowledge

Here are some commonly asked questions in relation to general link building, if you would like more information please get in contact.

What is link building?

The definition of link building is the process of getting other websites to link to your website. Link building is important because it can help to drive referral traffic as well as improving overall domain authority.

How does link building work?

Link building works by finding other websites to link to yours via various different methods. Link building at its most basic form involves getting a webmaster, site owner or content editor to hyperlink to your website / a page on your website via a clickable anchor text.

The process involved with “getting a link” varies dramatically from website to website. The art of link building itself is being able to find link building opportunities and to earn or “get” those links live.

Generally – some links are “influenced” in that a website owner or a content editor may earn a commission, be paid or offered a link exchange / content exchange. Some links are “earnt” i.e. a website owner or editor discovers great content on another website and decides to link to it.

Is link building important in 2021?

Yes it remains important for 2021 and will remain important indefinitely. Links are what make the web work, so their value will always remain. If websites didn’t link to one another, search engines like Google wouldn’t be able to find great content & wouldn’t be able to expand their index.

How Google and search engines alike perceive links will ultimately change in 2021 as it has through previous years.

Every so often Google will release a “Algorithm update” or a “Core update” that may reevaluate how Google evaluates link quality. It is these updates that can cause substantial changes to how websites receive weighting for the links that they may have.

Should I use link building companies to build links?

The short answer – It depends.

The long answer – there are no doubt some reputable link building services out there that offer some half-decent backlink building, however, there are also many link platforms that literally resell poor quality links from PBNs and heavily spammed guest post websites.

Sadly for many it’s a trial and error approach – one that CAN increase your risk of a Google penalty and require an SEO consultant or agency to file a disavow to remove link association.

Unless you have SOME rudimentary SEO knowledge so you can assess the quality of links you receive when buying them through a link platform it would be advisable NOT to use a link building platform.

Where can I go to get links if I only have a small budget?

There are lots of UK platforms that can help such as:

UK Linkology –

FatJoe –

Rhinorank –

SERPtrust –

GetMeLinks –

Authority Builders Co –

It is recommended that you seek professional SEO advice either from Daniel Foley SEO Consultancy or your own SEO provider before purchasing links.

Please note that we do not advocate purchasing links as any paid for links that are not properly marked as a sponsored link can violate Google’s webmaster guidelines.

What are Blackhat Links?

Blackhat links are generally links that come from artificial link networks (groups of websites that interlink to build what’s known as link equity) – these sites are set up with the purpose of influencing rankings disingenuously.

Blackhat links can be categorised in multiple ways including

PBN links (private blog network)

Tiered Links (tier 2, tier 3)

Web 2.0s

Scraper links / blast links

Whilst blackhat links have been effective in the past for many websites, Google has significantly clamped down on link networks.

Those who utilise any form of blackhat are at far greater risk of penalty.

What is a Google Disavow?

A Google Disavow is the process of submitting a text file to Google to disassociate links from your website. This gives webmasters an opportunity to tell Google that it doesn’t want any link credibility from the domains included in the disavow text file.

A disavow is used to disassociate a website from domains that may be spammy, blackhat, hacked or contributing towards an algorithmic penalty or manual action.

Superb results for my business. The difference is amazing after Daniel done his magic.

Lavinia Norris Avatar Lavinia Norris
March 9, 2019

I have used Daniel for SEO consultancy for the last 3 years. He's helped our jewellery business to grow significantly online. We initially used Daniel for some SEO consultancy, but, after a few months we realised it would be better to just hand the SEO over to him completely. Since then our keywords are all showing prominently in Google and our analytics traffic is up 100's%. I can't thank Daniel enough and I hope this review encourages others to seek his expertise.

John Dodd Avatar John Dodd
February 21, 2019

Very good SEO consultant, helped our chain of Gyms rank across the UK, we've seen an uplift, would highly recommend. Daniel's very honest although not the cheapest.

Dominic Marsh Avatar Dominic Marsh
January 28, 2019