SEO Consultancy

Content Marketing Service

Powerful, Effective Brand Driven Content Marketing Services

Content Marketing Services

 

Excellent content is one thing, content marketing is another, great content can market itself, or can it? Every day there are millions of articles and new content posted across the web, but how much of it gets any real traction?

Content marketing services by default help to promote website content be it text content, video, infographics, images, audio and interactive HTML5 – to build visibility and to grow organic traffic.

Content marketing will drive better website visibility, more traffic and more brand awareness, in fact, content marketing is so important SEO consultants and marketing agencies now offer content marketing strategy services as a standalone service.

With a properly planned out strategy, you can use a bespoke content marketing strategy to acquire and grow your customer base, increase engagement & keep people coming back to your website for more. Most digital marketing campaigns now include website copy marketing as a core part of the strategy with a scope to communicate with more customers and prospects across the web.

 

 

Become an authority with content marketing services

A strong part of digital marketing and SEO involves building brand authority. Content curation, creation and good solid marketing help to achieve this. By curating and creating high-value, engaging, useful content you can propel your brand’s authority much further, however, it first requires getting initial traction for your content.

Search engines like Google & Bing reward brands for creating good, useful, insightful content that offers something of value – this reward is typically in the form of rankings & website traffic.

A content marketing agency will usually create a roadmap that either includes content research, curation, and creation through to distribution or, it’ll be pure marketing only. A content calendar is often used in the planning and creation of media, including key dates for distribution.

Content Marketing Services Like No Other

From strong emotive content that can evoke smiles, tears, laughter and wonder through to content that can lead, inspire and engage – any content creation phase is going to need a well researched & thought out content strategy. If content doesn’t truly connect with a target audience, it won’t create that oh so important engagement.

Here at Daniel Foley SEO Consultancy, we provide fully-fledged content marketing services that will take useful, well written and properly structured content and deliver it to those who will read it, share it, embrace it, bookmark it, link to it and more.

From blog content distribution to article distribution, from infographic circulation to video distribution – our content marketing agency gets results. Get your website blogs, articles and content marketing assets indexed quicker, rank for more keywords and drive strong traffic growth.

Our integrated content marketing service incorporates social media marketing and social media content distribution as well as hybrid PR and digital PR – all of which combined will deliver significant impact. Your target audiences will see your high quality content quickly, whether you’ve invested in a series of viral video content, interactive infographics, blog posts or interactive slides – it doesn’t matter.

As avid content marketers, we’ll work with your brand to work out the best course of content marketing distribution. Our content marketing can be integrated with your marketing team, or, if you are looking for pure consultancy, we offer that too.

Don’t waste any more time, let’s drive your marketing campaign forward with high quality, effective, ROI driven content marketing services.

Content Marketing Consultancy

Whether you are looking for a content marketing agency or perhaps you’d rather the more personalised content marketing consultancy – here at Daniel Foley SEO Consultancy we can integrate with YOUR brand to form a part of your content marketing team. Every piece of content is unique and so will be the audience to read it – this is why most content marketing strategies require meticulous planning, in-depth end-user research and keyword research to see just how extensive search volumes are.

Don’t let your content strategy fall by the wayside, 7/10 pieces of content produced on the web struggle to rank – that equates to hundreds of £ millions of revenue spent creating content – much of which never quite make it – that’s why marketing content is essential in most cases and why making your content unique, out of the box is absolutely critical.

With our content marketing consultancy – your brand will attract new potential customers who will engage with your content and web pages like never before – see increased end-user retention, more interaction, more visitor loyalty and a strengthened brand.

With the consultancy you will receive:

 

Content review & content calendar production

We’ll evaluate your content & turn an ad hoc delivery schedule into a fully structured & planned out distribution regime with a content calendar. The content review will incorporate a mix of SEO analysis as well as content benchmarking to make sure it’s as well constructed as it can be. From PDF flyers, brochures, infographics, interactive quizes, long form blog posts – it doesn’t matter.

We have supportive in house designers, professional writers & wordsmiths, user experience analysts & creative writing specialists who can help bolster content – ready for the ultimate in effective content calendars.

1 on 1 Consultancy

Receive true 1 on 1 consultancy to discuss marketing copywriting, target audiences, distribution channels, social media marketing services, adaptive content strategy and the overall approach to your businesses digital marketing.

 

Planned Content Strategy

You’ll receive a planned copy strategy which’ll incorporate data driven action plans, in-house content marketing services, planned content creation sprints, high quality content & supportive media such as infographics, videos and other engaging social media content.

A planned content strategy will also cover the SEO aspects involving your content such as:

* Title and description

* Appropriate headings / sub headings

* Content engagement and broken up embedded media

* Content best practices for search engine indexing and accessibility

* Internal linking

* Rich Snippets & SCHEMA

* Leveraging product / service sales 

 

Content writers can also assist with edits, excerpts, and other items required to propel your content up the rankings in search. We’ll produce copy and alongside it, will style it in an engaging fashion, if your website is on a CMS such as WordPress, Magento, Shopify, Squarespace or Wix we’ll help set up new landing pages for your content marketing strategy.

Content Creation

No content marketing strategy can work unless the content is up to an exceptional standard, bursting with well-constructed paragraphs, broken up with hooks, images and video – content that people can really enjoy as opposed to slabs of monotomous text that just won’t cut it when it comes to engaging that target audience.

Content marketing campaigns flourish when they are marketing AMAZING content, emotive content, fascinating content – content that takes the user and immerses them.

Search results are dynamic and are forever shifting, so, it’s important to have properly created content that is full of useful, accurate, factually correct information.

With our content creation service we can produce:

Blog Content Creation

The fabled blog, what was once a platform for people to share hobbies, vent frustrations, share photos and provide recipes has now boomed into something that most businesses realise they have to partake in.

Blog posts can help to leverage new traffic to your website, predominantly on information or research intent for a wide range of short and long tail keywords. With clear content strategies and properly researched topics, blogs can go a long way to supporting your website’s online presence whilst also providing a vehicle for cross-selling, brand awareness and a potential increase in ROI.

Carefully crafted content built around researched topics is a great way to propel traffic figures upwards, especially when those blogs gain momentum in Google search – however, good content is more than just writing text.

Blog content creation should include:

  • Keyword / topic research
  • Longtail keyword research
  • User personas
  • Media opportunities
  • Citation opportunities
  • Proper planning with headings / sub headings
  • Audience attention grabbing

 

All constructed in such a way that the end blog post provides something really endearing, useful, practical and digestible.

Once each piece of content has gone through a careful process of research, curation and creation – it’ll go through an independent content marketing sprint – this data will be used to ascertain how quickly the content ranks, impression and click growth – future efforts can be built on the back of an ERP (easily repeatable process).

Gauge how content performs, how users find it through google search console data and how each piece of content contributes towards your business’s overall inbound marketing efforts.

PDFs, Slides & Interactive Media

From slideshares to Google slides, downloadable PDFs through to interactive media – content creation knows no limits. Our team of professional graphic designers & media producers can create interactive media that will maximise user engagement and retention – good for SEO and good for your brand – interactive media can smash session duration and time on page metrics.

Engage potential customers, convert more visitors who originate from a properly executed content marketing strategy and ooze brand authority – be different, be unique, give something to end users that’ll make them want to engage with your brand over and over again.

Case studies have shown time and time again that audience retention really does carry favour with search engines. Digital marketing experts know that content marketing strategies are incredible for generating traffic as well as natural backlinks to your domain, powering up your domain and brand authority & giving Google a reason to love your content as much as your end users will.

Video Production

Video is booming – with more people browsing the web and more and more people lapping up billions of hours in watch time – why miss out on the video revolution? Your content marketing strategy should include video – why? because it works, the old adage of a picture paints a thousand words is true, so why not go all out with a video?

Show case your brand, your product, your service, expertise in a way that captivates and captures the heart of your target audience.

We have access to video production teams who can help craft the most amazing video content for your brand.

Why Choose Us as your Content Marketing Agency / Consultancy?

Because we’re highly experienced, result-driven specialists with an endless portfolio of successful content marketing campaigns that delivered REAL TRAFFIC, REAL GROWTH, REAL RANKINGS and most importantly, a return on investment.

We cut the waffle and the guff that surrounds content marketing – the plan is to create, engage, market and repeat with your bottom line at the forefront.

We’ll cement your brand as an authority in your niche, driving up content engagement from organic, paid, social, direct and referral channels.

Our extensive SEO expertise coupled with social media ads, boosting, digital PR and a massive breadth of connections means your content can go from 0 visibility to booming in no time at all.

If your business is being left behind in the dust by competitors & your business goals for 2021 include growth then contact us – get in touch today, we’ll drive your brand awareness through the roof.

SEO Results Delivered For Clients

Daniel Foley has delivered substantial results for businesses across a whole variety of different business verticals/niches from finance and healthcare through to education, home improvement, manufacturing and more.

Daniel Foley helped SCI MX with an SEO strategy that saw traffic growth of over 140% for hundreds of keywords around protein powder, shakes and protein snacks as well as thousands of new long-tail blog keywords. SCI-MX’s traffic profile has continued to grow throughout 2020.

SEO Campaign

Ranking Duration: 12 Months

Working with iProspect, Daniel Foley worked on an SEO campaign for The Open University helping to deliver a technical SEO audit alongside SEO. The Open University had seen growth of over 30% organically. Technical SEO audits helped to alleviate ranking lag.

Technical SEO Campaign

Ranking Duration: 4 Months

Daniel Foley worked with Holidaycottages.co.uk on an SEO strategy to increase rankings for keyword searches across the west country from holiday cottages to dorset cottages. Daniel Foley and the marketing team were able to deliver growth of over 75%.

SEO Campaign

Ranking Duration: 14 Months

Let’s Get Started

Isn’t it time you had more website traffic & more organic visibility?

What is included in content marketing?

 

Content marketing includes a wide array of content and distribution channels – most content marketing involves blogs, articles & guides, social media content and video content – of course, there are content marketing strategies out there for everything from webinars to digital PR campaigns, videos to slideshare presentations.

If you have great content – then it’s time for you to embark on a content marketing campaign.

 

What will our content marketers do for your brand & content?

 

If your content is great we’ll market it, if your content needs a revamp, refresh or makeover we’ll do that too.

We’re connoisseurs of great content and we know how to get the fire lit under your audiences taste buds.  Only good content will perpetuate its visibility online & that’s why we work with hundreds of businesses across the UK from London to Leeds, Nottingham to Bristol, Reading to Edinburgh to help drive up brand awareness as well as driving CRAZY traffic growth.

Say goodbye to sleepy, dull content that gathers dust in your Google Search Console, it’s time to get rid of that index bloat, revitalise your content with powerful nouns, synonyms and adjectives – turn those long slabs of paragraph content into short, punchy and digestible chunks coupled with tantalising imagery & videos to keep your new potential visitors & customers reading more and more.

“Understand where you rank, brand vs. non brand clicks & impressions”


46% of UK Businesses in 2018 invested in SEO as one of their main marketing channels. This figure is expected to grow significantly throughout 2019 and 2020.

What My Clients Say

We used Daniel Foley’s agency Assertive Media for our SEO strategy. They delivered a new website focused around our target audience along with an SEO strategy that delivered outstanding results. We are now number 1 for over 100 of our target keywords and are booked up for the rest of the year.

Darren Yorke

Director, tiling-courses.co.uk

I have found Daniel Foley to be always only happy to help and give pointers/advise whenever it has been needed (even if it means outside of working hours to help me/us achieve deadlines etc.). His wealth of knowledge in the SEO world is incredible. We’re very pleased with the results & quality of work and saw an increase in traffic & enquiries as a result.

Isabel Pacheco

Head of Marketing, Aspen Healthcare Group

We used Daniel Foley & his agency to develop Can’t Pay My Fine which is a revolutionary new website to help people with free government funded support. They built the website, delivered a content strategy and have taken us from 0 visitors to over 300 clicks a day for a whole range of legal searches – overall they’ve transformed our business.

Nicholas Rosenfeld

Director, Cantpaymyfine.co.uk

Types of Content Marketing

So what are the different types of content? well, there are lots of different types of content marketing from blogging to podcasting. The definition of content marketing by default is to take a piece of content and to distribute it online. Different types of content will have different platforms for marketing, for example youtube video content will be marketable on Youtube, Google ads and other video circulation platforms.

The main types of content marketing include blogging, article writing, infographics, e-mail, visual content, interactive HTML5, eBooks, Whitepapers, User generated content, Checklists, How to guides & reviews and more.

Your content marketing strategy will be entirely dependent on the type of content that is created and outputted. You should be aware that content marketing is incredibly competitive so the need for high quality, engaging content that works is beyond critical.

How much does content marketing cost?

How long is a piece of string? you don’t know, and we won’t know just yet. Every content marketing campaign carries with it different challenges from content volume to niche demand – so every campaign is likely to come with its own associated costs. The good news however is that it is likely more affordable than you think and you can get a no obligation quote within 1 hour.

On average small content marketing campaigns will usually cost £3k – £5k per campaign which can be spaced out over 1-3 months.

Medium sized content marketing campaigns can command budget from £5k – £20k per campaign however, this is entirely indicative of content volume, channel distribution and demand.

 

Are you ready to start your content marketing journey?

We’re not just wordsmiths or purveyors of AMAZING content, we’re incredible content marketers with over 2 decades of experience making great digital content and getting out there in front of tens of thousands of people.

Why Work with Daniel Foley?

With over 20 years experience delivering performance search engine optimisation campaigns, Daniel Foley has significant experience in boosting local businesses visibility. From generating more social media awareness to helping brands build more trust. Whether you are looking for an SEO specialist for Small Business or even a Local SEO specialist in London – Daniel is your go-to SEO expert.

Reap all the benefits of an organic specialist without the large costs associated with digital marketing agencies.

    5 star review  Best thing I ever done was use this company. Daniel Foley has increased our website views more than double thanks to his expertise. Super happy

    thumb Zoe Norris
    3/09/2019

    5 star review  Superb results for my business. The difference is amazing after Daniel done his magic.

    thumb Lavinia Norris
    3/09/2019

    5 star review  Very good SEO consultant, helped our chain of Gyms rank across the UK, we've seen an uplift, would highly recommend. Daniel's very honest although not the cheapest.

    thumb Dominic Marsh
    1/28/2019