Having forged a relationship through working through Netizen Digital, Daniel Foley had decided to leave the company.
Holidaycottages.co.uk approached Daniel Foley to assist with an onward SEO strategy for the holidaycottages.co.uk domain.
Our core focus was around generic holiday cottage searches, but also to cover a majority of “west country” searches including Devon, Dorset, Somerset and Cornwall Cottages.
We delivered a combined on-site & off-site SEO strategy that helped us reach and maintain position 1 for Holiday Cottages (Even after EMD devaluation).
We were able to successfully leverage traffic increases of over 150%.
Organic Traffic Increases Over 150%
For highly competitive keywords such as holiday cottages, cottages, cottages UK as well as more regional searches such as devon cottages, dorset cottages, cornwall cottages & somerset cottages.
Over 330% Keyword Profile Increase
Leveraging a mixed on-site strategy with content recommendations & site structure updates, we were able to increase horizon keyword volumes over 330%.
Successful Multi-Tier SEO Strategy
Using a multi-tier SEO strategy we were able to leverage progress quicker by going after 'low-hanging fruit' followed by more competitive keywords over time.
Initially when we executed an SEO strategy the website was in the middle of a transition to a new platform. We provided SEO consultancy advising the development company of how the website should be setup, URL structure, menu architecture, code architecture, content setup & more.
After the new site deployment, we worked to build up domain authority, improve organic coverage, long-tail coverage and regional organic performance.
Our consultancy was a mix of:
- Technical SEO
- User Experience Optimisation
- Domain Authority Building
- Health Checks